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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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Fineline-Global Appoints Hughes Cain and Associates for Southwest Territory
June 1, 2018 | Fineline-GlobalEstimated reading time: 2 minutes
Fineline-Global has announced the appointment of Hughes Cain and Associates to handle his company’s sales effort the Southwest and Mexico.
“Hughes Cain and Associates is a great addition to our sales team. Their proven track-record for success, made our decision to hire them a no-brainer. We look forward to working with them as we continue our mission to be the largest independent value-added provider in the world,” said Eli Ikan, Fineline-Global’s general manager.
Jimmy Hughes, president and CEO of Hughes Cain stated, “Fineline is the kind of company that we want to represent. Their transparency and focus on great customer service is going to make them an easy company to represent. We are looking at this as a win/win partnership.”
About Hughes Cain Associates
Hughes Cain and Associates is a Manufacturer’s Representative of active and passive components, cable assemblies, sub-assemblies, and complete turnkey assemblies in the Texas/ Oklahoma/ Louisiana/ Arkansas marketplace. With offices in Dallas, Austin, and Matamoros our firm represents a select group of leading manufacturers of custom and standard electronic components. We have five Field Sales Associates and two Inside Sales Associates, including our Distributor Coordinator. We enjoy being on the forefront of technology.
Over the years, we have sought out principals who are ahead of the pack with state-of-the-art products and the highest quality standards. Hughes Cain & Associates is large enough to cover our territory well, yet small enough that each employee can take pride in the fact that he or she is making a substantial contribution to our overall success.
For more information click here.
About Fineline-Global
Fineline-Global is a world leader in PCB manufacturing. With offices all over the world they specialize in providing their customers with a complete printed circuit board solution. Whatever their customers’ need they can provide it.
No matter where you are, or where the board is made, we provide the same high level of engineering, cost effectiveness, high quality and above all – our support. We will follow up and make sure you get the goods delivered.
FineLine- Global: We think Global, we act local
For more information click here.
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"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
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05/13/2026 | Brittany Martin -- Column: The Marketing MinuteHypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
Punching Out: How Are the Big Boys in Electronics Doing?
05/12/2026 | Tom Kastner -- Column: Punching Out!Let’s see what the public companies are up to in the PCB and EMS industries. In North America, there are only a couple of publicly traded PCB companies: TTM Technologies and Firan Technology Group. On the EMS side, there are a few more: Flex, Jabil, Celestica, Sanmina,, Benchmark, Fabrinet, Kimball Electronics, Plexus Corp, Nortech Systems, and Key Tronic Corp. From an M&A standpoint, these public companies have been fairly quiet in the past five years. FTG completed two deals in 2022 (IMI and Holaday), Flex had three deals, Jabil had five deals, and Sanmina had one deal.
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center