The Marketing Minute: When Everyone Is a Thought Leader, No One Is
The Chemical Connection: More Solutions to Common PCB Etching Questions
It’s Only Common Sense: How to Demonstrate Grace Under Pressure During Tough Times
The Conference Board Consumer Confidence Index declined in November, following an improvement in October. The Index now stands at 135.7 (1985=100), down from 137.9 in October. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—improved slightly, from 171.9 to 172.7. The Expectations Index—based on consumers’ short-term outlook for income, business and labor market conditions—decreased from 115.1 last month to 111.0 this month.
“Despite a small decline in November, Consumer Confidence remains at historically strong levels,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “Consumers’ assessment of current conditions increased slightly, with job growth the main driver of improvement. Expectations, on the other hand, weakened somewhat in November, primarily due to a less optimistic view of future business conditions and personal income prospects. Overall, consumers are still quite confident that economic growth will continue at a solid pace into early 2019. However, if expectations soften further in the coming months, the pace of growth is likely to begin moderating.”
Consumers’ assessment of current conditions improved slightly in November. Those saying business conditions are “good” rose marginally from 41.0% to 41.2% , while those claiming business conditions are “bad” increased from 9.4% to 10.9%. Consumers’ assessment of the labor market was more favorable. Those claiming jobs are “plentiful” increased from 45.4% to 46.6%, while those claiming jobs are “hard to get” decreased from 13.4% to 12.2%.
Consumers’ optimism about the short-term future declined in November. The percentage of consumers expecting business conditions will improve over the next six months decreased from 26.3% to 22.5%, while those expecting business conditions will worsen increased, from 7.2% to 8.8%.
Consumers’ outlook for the labor market was somewhat mixed. Those expecting more jobs in the months ahead increased slightly from 22.3% to 22.8%, while those anticipating fewer jobs also increased slightly, from 10.6% to 11.1%. Regarding their short-term income prospects, the percentage of consumers expecting an improvement declined from 24.7% to 21.5%, but the proportion expecting a decrease also declined, from 8.2% to 7.8%.
About The Conference Board
The Conference Board is a member-focused think tank that provides trusted insights for what’s ahead. We are a non-partisan, not-for-profit entity holding 501 (c) (3) tax-exempt status in the United States.
About Nielsen
Nielsen Holdings plcis a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90 percent of the world’s population.
