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PHOTO GALLERY: APEX EXPO Receptions Are Where the Industry Comes Together

04/10/2026 | I-Connect007 Editorial Team
APEX EXPO receptions offer a chance to step away from the booth and connect in a more relaxed setting. From newcomer gatherings to the ice cream social, the show floor reception, and the Golden Gnomes, these events bring attendees together across roles and experience levels. Enjoy this photo gallery of social gatherings. You might find yourself and people you know! It’s a place to reconnect with colleagues, meet people you’ve only known by name, and discover new companies shaping the industry—strengthening relationships and building a sense of community.

Strong for the Region: Würth Elektronik Donates €3,500 to Sonnenhof Schwäbisch Hall

02/27/2026 | Wurth Electronics
With its ongoing commitment to social initiatives in the region, Würth Elektronik continues to demonstrate strong social responsibility.

The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing

02/11/2026 | Brittany Martin -- Column: The Marketing Minute
One ad. One social post. One podcast episode. One interview. For some companies, marketing means picking one of these, doing it once, and calling it done. The problem is that this approach no longer reflects how audiences actually consume information, especially in technical industries. Attention spans are short, feeds move fast, and newsletters stack up. It’s a universal truth in advertising and marketing that seeing something once is rarely enough to register, let alone remember. Yet marketing efforts are still often treated as if one appearance should do the job.

The Role of Refurbished Tech Equipment in Corporate ESG Strategies

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Environmental, Social, and Governance (ESG) strategies have become central to how modern companies operate, invest, and build trust with stakeholders. Organisations are no longer evaluated only on profitability, as they are increasingly judged on how responsibly they use resources and manage long-term risks. One often overlooked yet highly impactful component of ESG initiatives is the use of refurbished technology equipment.

It’s Only Common Sense: Selling to Today's Generation of Buyers

06/30/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Millennials and Gen Z hold significant purchasing power and influence in industries worldwide. Selling to them requires adapting to their unique preferences, behaviors, and values, and exploring their buying habits, embracing their emphasis on social values, and mastering digital communication. Unlike previous generations, they prioritize experiences, sustainability, and value.
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