The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Lighting-as-a-Service Disrupts the LED Lighting Industry
December 4, 2018 | Frost & SullivanEstimated reading time: 2 minutes
The declining price of light emitting diode (LED) sources and the subsidies for LED in several countries have increased the solution's attractiveness in application segments where it was previously considered prohibitive. The advent of Internet of Things (IoT) and subsequent introduction of new business models such as Lighting-as-a-Service (LaaS) has eliminated the need for high upfront payments, allowing the market to shift to an OPEX model. The leasing model has enabled large-scale installations of LED light, as well as their adoption in the residential segment.
Frost & Sullivan’s recent analysis, Global LED Lighting Market (2018 Update), offers a detailed analysis of the market, covering the application segments of residential, retail, architectural, outdoor, office, industrial, and hospitality. The study also focuses on the technology roadmap, distribution channel by application, price trends, and growth opportunities, and provides a breakdown of revenue in the regions of North America; Europe; Latin America; the Middle East and Africa; and Asia-Pacific.
"IoT has established a highly complex ecosystem of connected lighting for better energy and cost management,” said Dennis Marcell Victor Senior Research Analyst for Energy & Environment at Frost & Sullivan. "Lighting will transition from illumination-based applications to data-enabled services that offer a rich end-user experience. Data transmission through visible light spectrum will even complement existing data transfer technologies like Wi-Fi, and augment indoor connectivity. Early-mover lighting companies that offer intelligent lighting services will be best positioned to monetize the LaaS model."
In addition to reduced costs and novel business models, the LED lighting market has received a huge boost from the rising awareness of the health benefits of LED.
“LED lighting allows users to control the solution's luminous intensity to suit the environment and occupants,” noted Victor. “Companies in North America are already working on LEDs that have less blue light to improve human health and productivity."
Owing to these product benefits, the global LED market is expected to grow at a compound annual growth rate of 8.96 percent between 2017 and 2024, in spite of the challenge from compact fluorescent lamps (CFLs). The most promising growth opportunities will lie in:
- Improving power efficiency through integrated control devices. Incorporation of sensors will help control dimming, phase dimming, and color mixing to create a better light experience for customers.
- Acquiring niche service providers to expand product portfolio.
- Using innovative material to enhance device efficiency and light output, and replacing expensive substrate materials with cheaper alternatives.
- Expanding the application scope of the solutions to cover unconventional uses human health, medicine, and horticulture.
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.
Circular Packaging Market to Reach $98.0 Billion by 2035
10/08/2025 | Fact.MRThe market's journey from USD 45.8 billion in 2025 to USD 98.0 billion by 2035 represents substantial growth, the market will rise at a CAGR of 7.9% demonstrating the accelerating adoption of sustainable packaging systems and circular economy solutions across food & beverage, personal care, and e-commerce sectors.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
Schweizer Ends Staff Restructuring Measures and Short-Time Working at the Schramberg Site
10/01/2025 | Schweizer Electronic AGSchweizer Electronic AG has implemented comprehensive measures to adjust its cost and personnel structure at its Schramberg site due to strong market fluctuations in the automotive and industrial electronics sector. Thanks to the successful restructuring, short-time working can now be ended with immediate effect. A stable order situation is expected for the fourth quarter, with signs of growth momentum returning in 2026.