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SMT007 Magazine July—What’s Your Competitive Sweet Spot?
July 1, 2025 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
In the services industry, your niche—or sweet spot—can make all the difference. Are you in a niche that is growing with the market, or is it shrinking? Is it time to reassess and refocus? In this issue, we spotlight companies thriving by redefining or reinforcing their niche and offer insights to help you evaluate your own.
There’s a process to follow when identifying and refining your company’s sweet spot:
- Audit your strengths
- Understand market trends and gaps
- Listen to the customer
- Define your niche specifically
- Build stick value-added services
- Test, refine, repeat
To learn more, in this month's issue of SMT007 Magazine we explore all six steps in the process by talking to EMS companies who’ve had success in these areas. As usual, we also bring you insightful dispatches from our regular columnists.
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07/16/2025 | Nolan Johnson, SMT007 MagazineMichael Seltzer, chief commercial officer at Zentech Manufacturing, helps define his company’s niche and why it has mattered to them over nearly three decades. Should a company shift with the markets or stay true to its mission? Find out how Michael has helped the company truly understand its vision.
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Nolan’s Notes: Finding Your Sweet Spot
07/02/2025 | Nolan Johnson -- Column: Nolan's NotesI grew up in the U.S. Pacific Northwest, where I still call home. In my early years, the region’s economy was fueled by forestry, agriculture, and fisheries. Tektronix ruled the economic landscape, of course, and Nike was just emerging from the University of Oregon track and field program. Intel wouldn’t remake my hometown of Hillsboro, Oregon, for a few more years, so my upbringing was mostly farmland and fishing boats. My dad worked at Tektronix with a side gig operating a commercial fishing boat in the summer.
What’s Your Process for Developing a Strategy?
08/24/2023 | I-Connect007 Editorial TeamDr. Tim Rodgers might not call himself a “business strategies guru,” but the moniker certainly fits. As an adjunct faculty instructor at the University of Colorado, Tim specializes in project management, problem-solving, and streamlining processes in engineering and manufacturing. Plus, Tim knows the business side of PCB fabrication. We asked Tim to discuss the process of developing a successful business strategy for PCB fabricators, why operational efficiency is not a strategy itself, and how smaller companies can differentiate themselves in an industry that’s becoming more and more commoditized.
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