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It’s Only Common Sense: When the Cheapest Board Becomes the Most Expensive

10/04/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There is an old saying that price is what you pay, while cost is what you live with, a truism in the PCB industry, where too many companies still purchase PCBs by placing three quotations side by side and automatically choosing the lowest number. On the surface, that looks like responsible purchasing, but was it really a victory?

AI Server Demand Drives 4Q26 Memory Price Increases, Consumer Pressure Persists

09/30/2026 | TrendForce
TrendForce’s latest memory industry research reveals that DRAM suppliers continue to prioritize advanced-process capacity for high-performance server products in 4Q26, keeping the overall market undersupplied.

It’s Only Common Sense: Make Your ‘Account’ the Whole Organization

09/28/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Too many salespeople confuse personal familiarity with account penetration, but one contact does not make an account. Maybe that person likes you. She buys you lunch, answers your calls, and sends you RFQs. But what happens when she leaves or gets promoted? Then what do you have?  Nothing. Your account is the whole organization, which contains people with different responsibilities, pressures, priorities, and definitions of value. Professional salespeople understand that winning an account means building credibility throughout that organization.

Japanese, Korean MLCC Makers Cut Consumer Supply as Chinese Suppliers Gain Ground

09/24/2026 | TrendForce
According to TrendForce, the MLCC industry is experiencing a structural shift as AI demand continues to displace traditional markets. Leading Japanese and Korean suppliers are increasingly reducing their supply of consumer-oriented MLCCs and reallocating capacity to AI-related applications.

Global Sourcing Spotlight: Finding Your Greatest Sourcing Asset in Partnerships

09/16/2026 | Bob Duke -- Column: Global Sourcing Spotlight
Something I’ve learned over time is that when supply is tight or a disruption hits, procurement teams can quickly determine which supplier relationships are working. A supplier that understands your business is more likely to call early about a material shortage, suggest an alternative, or find room in a crowded production schedule. That response has become increasingly valuable as tariffs shift, trade routes change, and materials fluctuate in cost and availability.
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