The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
3 Ways to Build Digital Trust in the Age of Normalized Data Breaches
January 21, 2019 | Frost & SullivanEstimated reading time: 1 minute
In a time where major data breaches have become a routine feature of the news cycle, consumer digital trust is at once an intangible and highly consequential metric for any organization conducting business online. For most businesses, building or losing digital trust can have a profound impact on the bottom line.
Frost & Sullivan invites you to join our Digital Transformation expert, Jason Reed, for the webinar "Digital Trust in the Age of Normalized Data Breaches" on January 22, 2019. With a focus on 10 major global markets, this session will show the results of groundbreaking research that quantifies this difficult-to-measure concept and outlines the business implications of building or losing trust. Additionally, it will outline key areas that can help build consumer trust in online brands and services, and highlight proven methods to improve business outcomes.
“Consumers gravitate toward businesses that they feel are responsible stewards of their personal information, and there are some notable misconceptions in the business community about how much consumers trust organizations,” explains Reed.
Attend this briefing and discover:
- The degree to which business leaders’ perceptions of their customers’ trust aligns with consumer reality.
- What makes (or breaks) consumer digital trust in organizations.
- Regional variations in the degree of trust consumers have in online services.
- The concrete impacts on consumer behavior as a result of a decline in trust, including their likelihood to continue using an online service.
About Frost & Sullivan
For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Our Legislative Outlook: PCB007 Magazine October 2025 Issue
10/16/2025 | I-Connect007 Editorial TeamMost agree that we are experiencing an unprecedented time in global business and economics, with rules and laws that open doors to business but can complicate operations and make profitability more challenging. This month, PCB007 Magazine features some of today’s leading experts on legislative issues affecting the electronics industry, including rules and laws, trade, sustainability, business expansion, grants, and more in the U.S., Europe, and China.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
Dan’s Biz Bookshelf: 'A View from the Top: Moving from Success to Significance'
10/02/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfOnce in a while, a book comes along that reminds you why you started down this road of business and leadership. Zig Ziglar’s "A View from the Top" is that book. It’s not just about business and motivation. It’s about living a life that counts—for your family, your company, your community, and yourself. Ziglar delivers this book in his typical fashion, with the punch of hard-earned wisdom, a bit of humor, and a lot of common sense.
Punching Out: Entrepreneurship Through Acquisition Buyers for PCB/EMS Shops
09/24/2025 | Tom Kastner -- Column: Punching Out!A growing trend in the U.S. is the rise of Entrepreneurship Through Acquisition (ETA) buyers for every business under the sun. Just as private equity firms have been active in a wide range of industries, ETA buyers have picked up their interest in both PCB and EMS companies.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/12/2025 | Marcy LaRont, I-Connect007We may be post-Labor Day, but it is still hot-hot-hot here in the great state of Arizona—much like our news cycles, which have continued to snap, crackle, and pop with eye-raising headlines over this past week. In broader global tech news this week, AI and tariff-type restrictions continues to dominate with NVIDIA raising its voice against U.S. lawmakers pushing chip restrictions, ASML investing in a Dutch AI start-up company to the tune of $1.5 billion, and the UAE joining the ranks of the U.S. and China in embracing “open source” with their technology in hopes of accelerating their AI position.