The Conference Board Consumer Confidence Index Declined in March
March 27, 2019 | The Conference BoardEstimated reading time: 2 minutes
The Conference Board Consumer Confidence Index declined in March, after increasing in February. The Index now stands at 124.1 (1985=100), down from 131.4 in February. The Present Situation Index – based on consumers’ assessment of current business and labor market conditions – declined, from 172.8 to 160.6. The Expectations Index – based on consumers’ short-term outlook for income, business and labor market conditions – decreased from 103.8 last month to 99.8 this month.
“Consumer Confidence decreased in March after rebounding in February, with the Present Situation the main driver of this month’s decline,” said Lynn Franco, Senior Director of Economic Indicators at The Conference Board. “Confidence has been somewhat volatile over the past few months, as consumers have had to weather volatility in the financial markets, a partial government shutdown and a very weak February jobs report. Despite these dynamics, consumers remain confident that the economy will continue expanding in the near term. However, the overall trend in confidence has been softening since last summer, pointing to a moderation in economic growth.”
The monthly Consumer Confidence Survey, based on a probability-design random sample, is conducted for The Conference Board by Nielsen, a leading global provider of information and analytics around what consumers buy and watch. The cutoff date for the preliminary results was March 14.
Consumers’ assessment of current conditions declined in March. The percentage of consumers stating business conditions are “good” decreased from 40.6% to 33.4%, while those saying business conditions are “bad” increased from 11.1% to 13.6%. Consumers’ assessment of the labor market was less upbeat. Those stating jobs are “plentiful” decreased from 45.7% to 42.0%, while those claiming jobs are “hard to get” increased from 11.7% to 13.7%.
Consumers’ optimism about the short-term future moderated in March. The percentage of consumers expecting business conditions will improve over the next six months declined from 19.6% to 17.7%, while those expecting business conditions will worsen remained relatively flat, 9.3% versus 9.2% last month.
Consumers’ outlook for the labor market was less favorable. The proportion expecting more jobs in the months ahead decreased from 19.0% to 16.4%, while those anticipating fewer jobs increased from 12.3% to 13.4%. Regarding their short-term income prospects, thepercentage of consumers expecting an improvement rose slightly, from 20.6% to 21.0%, while the proportion expecting a decrease declined, from 8.3% to 7.6%.
About NIELSEN
Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Suggested Items
It’s Only Common Sense: Selling to Today's Generation of Buyers
06/30/2025 | Dan Beaulieu -- Column: It's Only Common SenseMillennials and Gen Z hold significant purchasing power and influence in industries worldwide. Selling to them requires adapting to their unique preferences, behaviors, and values, and exploring their buying habits, embracing their emphasis on social values, and mastering digital communication. Unlike previous generations, they prioritize experiences, sustainability, and value.
Global Sourcing Spotlight: Evaluating a Supplier’s Capabilities
06/18/2025 | Bob Duke -- Column: Global Sourcing SpotlightGlobal sourcing is essential for companies looking to improve cost efficiency, access innovation, and optimize supply chains. Successfully identifying and collaborating with the right suppliers on a global scale requires rigorous evaluation processes. Businesses must ensure suppliers meet industry standards, are financially stable, and can scale alongside their growth.
Priority Software Appoints Ben Karniel as Chief Revenue Officer to Spearhead Global Growth
06/12/2025 | Priority SoftwarePriority Software, a leading provider of scalable and agile cloud-based business management solutions, proudly announces the appointment of Ben Karniel as its new Chief Revenue Officer (CRO), effective May 1, 2025. This strategic addition to the executive team underscores Priority's commitment to expand its global footprint.
Priority Software Announces the New, Game-Changing aiERP
06/12/2025 | Priority SoftwarePriority Software Ltd., a leading global provider of ERP and business management software announces its revolutionary aiERP, leveraging the power of AI to transform business operations.
Global Citizenship: Cultivating Cross-border Partnerships With Integrity
06/11/2025 | Tom Yang -- Column: Global CitizenshipWith rising geopolitical pressures, cross-border partnerships are essential for businesses looking to expand their reach, enhance innovation, and drive sustainable growth. However, these partnerships thrive only when founded on trust and transparency. Otherwise, even the most promising collaborations can quickly unravel, leading to financial losses and reputation damage.