The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
Punching Out: How Are the Big Boys in Electronics Doing?
It’s Only Common Sense: Complexity Is the Enemy of Profit
Elmatica Further Expands Technology Department with New Hire
December 19, 2019 | ElmaticaEstimated reading time: 2 minutes
Printed Circuit Broker Elmatica announces a further expansion of their Technology Department with the hiring of Joseph Milsom in the position of IT Developer. Elmatica has a dedicated focus on developing the best IT solutions for securing their customers articles and data.
“To support an increased demand and desire to develop high tech IT solutions with a focus on Cyber Security, we needed to further expand our Technology Department. We are very pleased to have Joseph Milsom on board as IT Developer,” says IT Manager Robert Kurti.
Joseph demonstrated expertise in a technically complex role while working on high-end advertising and marketing campaigns at the highly awarded digital agency Resn in New Zealand.
“His experience fits perfectly with our development of the company’s IT strategy,” says Kurti.
Digitalization of the supply chain and maintaining cyber security is an important project for Printed Circuit Broker Elmatica, it raises the bar for having the best IT developers on the team.
“We offer our customers better security, transparency and predictability when handling their data. As we see an increased focus on compliance and cyber security, in particular for the defense industry. With the expansion of our team, we would be able to better serve our customers and bring value to them. In the universe of data security, there is only one rule: Better safe than sorry. ” says Kurti
Milsom is very pleased with his new colleagues and for digging into the world of printed circuits.
“Relocating from New Zealand to Norway is, despite some similarities between the two countries, quite a change. Same goes for working with printed circuits. It's not like anything I have worked with previously, however the tasks are challenging and the colleagues are great. I am looking forward to all the fantastic work we will accomplish together,” says Milsom.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
05/13/2026 | Brittany Martin -- Column: The Marketing MinuteHypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
It’s Only Common Sense: Complexity Is the Enemy of Profit
05/11/2026 | Dan Beaulieu -- Column: It's Only Common SenseComplexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.
Ventec Evaluates US Manufacturing Facility to Support North American Growth
04/28/2026 | Ventec International GroupVentec International Group today announced that it is evaluating the potential establishment of a manufacturing facility in the United States to support its growing North American customer base with high-performance laminate and prepreg materials.
The Chemical Connection: When the Industry Moves Faster Than the Standards
04/29/2026 | Don Ball -- Column: The Chemical ConnectionAs a supplier of wet processing equipment, we have rules and standards we must adhere to, including both regional and national electrical codes and safety and environmental regulations, as well as myriad other standards to make the equipment safe to use. Things are a little different when it comes to rules and standards for manufacturing PCBs, though, because technical advances and requirements change so quickly that standards can’t keep up.
Cicor Secures New Customers in Q1
04/14/2026 | CicorCicor Group recorded a strong order intake in the first quarter of 2026, in particular driven by the Aerospace & Defence (A&D) market.