The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
Punching Out: How Are the Big Boys in Electronics Doing?
It’s Only Common Sense: Complexity Is the Enemy of Profit
PCB Connect Expands With New Office, New Employee and Open New Company in Denmark
May 21, 2020 | PCB ConnectEstimated reading time: 1 minute
Due to PCB Connect’s successful growth in Denmark, we now decided to invest further in the Danish Market. We are very glad to announce both new employee, new and bigger office location as well as that we will have a Danish company PCB Connect A/S registered.
We see it very positive that we now have taken the step to open a registered company in Denmark. The new office, located near the center of Aalborg, is very suitable for the organization, both based on our current team as well for further expansions in the future.
PCB Connect welcomes and presents a new Internal Sales Engineer to the team in Denmark, Casper Michelsen. Casper has a solid background within Internal sales positions and that combined with his technical experience makes him a very good fit for the position.
“We have been searching for a new team member, so we are very happy to have Casper on board. We strongly believe in our potential and possibilities to expand further in Denmark, so even if the future is extra hard to predict due to Covid-19, we still decided to expand and invest in the Danish market,” says Johan Larsson, Managing Director from PCB Connect.
“I am very happy about our new office here in Denmark, and it’s a great place to work. Even with the Covid-19 situation, there are many orders and requests coming in and the PCB market in Denmark didn’t stop,” says Casper Michelsen.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
05/13/2026 | Brittany Martin -- Column: The Marketing MinuteHypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
Global Electronics Association and CalcuQuote, an Elisa Industriq Business, Launch Joint Supply Chain Intelligence Initiative
04/29/2026 | Global Electronics AssociationThe Global Electronics Association and CalcuQuote, Elisa Industriq today announced a partnership to deliver timely, actionable supply chain intelligence for the electronics industry.
Is China Plus One Still Happening in the PCB Industry?
04/28/2026 | Manfred Huschka, Manfred Huschka Management Consulting (Shenzhen) Ltd.For much of the past five years, China Plus One has been shorthand for supply-chain diversification: reducing dependency on mainland China by adding manufacturing capacity elsewhere in Asia. In the PCB industry, however, in early 2026, it is more nuanced. It looks less like a clean geographic shift and more like a layered, capital-intensive rebalancing of global capacity, one that still leaves China deeply embedded at the center.
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Roundtable: Advanced Materials
04/27/2026 | I-Connect007 Editorial TeamDriven largely by the need for advanced chip technology for super compute ability and AI applications, low Dk, low-loss resin systems, and heavy copper laminate are attracting significant attention and global resources. There are numerous unavoidable challenges in this market that will impact manufacturers and the supply chain, and they may be hitting critical mass sooner than OEMs and fabricators think. In this roundtable discussion, moderator Marcy LaRont speaks with topic experts: Mark Goodwin, John Fix, and Ed Kelley.