-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueInventing the Future with SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
Altus Creates Virtual Learning Programs to Assist Customer Support
August 17, 2020 | Altus GroupEstimated reading time: 1 minute

Virtual learning and demonstrations have never been more important. As businesses adapt to the new norm of remote or distanced working, the implementation of virtual training programs is essential to increase capability and knowledge within the electronics’ sector. To keep customers up to date on the latest technology and provide support, Altus Group, a leading distributor of capital equipment in the UK and Ireland, has designed a series of informative digital learning resources.
Altus has stepped up its virtual offerings and now has a full virtual demonstration of all the equipment housed in the head office demo facility. This is achieved through a GUI interface and machine and hardware views with a sophisticated multi-camera set up. Complimenting this is a newly created program of video tutorials covering training and product introductions to support sales and make choosing the correct equipment as easy as possible.
Joe Booth, Director - Business Development and Marketing, explains, “We already had very broad range of remote learning capabilities in place, however we wanted to make it even more comprehensive in wake of the Coronavirus.
“We can now offer training courses and product onboarding which is completed online by our engineers or direct from our suppliers. There is also offsite programming support, for example all Koh Young 3D AOI/SPI systems are calibrated meaning that we can provide offsite programming which can be completed anywhere in the world and sent back to a machine. There is also remote data consultation for KSMART software modules, so customers can understand Koh Young’s equipment offering fully without the need to leave their facility.
“We use a shared VPN network or communicate through live audio and video to demonstrate and train customers in our suppliers’ products. This has worked extremely well so far and as enabled customers to understand the equipment from their facility, or even from their own home.”
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Technica Demo Days Event Proves to Be Beneficial to Customers
08/18/2025 | Technica USATechnica USA’s Demo Days Event, took place August 13–14 at the company’s Demo Center in San Jose, California. The event featured live demonstrations and presentations from key supply partners ESSEMTEC, INOVAXE, and PARMI showcasing the latest innovations in SMT manufacturing and automation technology.
Insulectro and Electroninks Sign North American Distribution Agreement
08/12/2025 | InsulectroElectroninks, a leader in metal organic decomposition (MOD) inks for additive manufacturing and advanced semiconductor packaging, today announced a strategic collaboration and distribution partnership with Insulectro, a premier distributor of materials used in printed electronics and advanced interconnect manufacturing.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Automated Production Equipment and Manncorp Announce Strategic Partnership to Expand SMT Solutions for U.S. Electronics Manufacturers
08/06/2025 | Automated Production EquipmentAutomated Production Equipment (APE), a trusted supplier of high-performance soldering and rework systems, proudly announces a strategic partnership with Manncorp, a leading provider of Surface Mount Technology (SMT) production equipment. This collaboration brings together two industry leaders to deliver expanded, end-to-end SMT solutions to electronics manufacturers across North America.