The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
Punching Out: How Are the Big Boys in Electronics Doing?
It’s Only Common Sense: Complexity Is the Enemy of Profit
PCB Connect Expands U.K-Based Team to Support Recent, Continued Growth
September 16, 2020 | PCB ConnectEstimated reading time: 2 minutes
Having been active in the United Kingdom market since February 2020, PCB Connect Limited, the U.K based division of the PCB Connect Group, has recruited additional engineering resources supporting its growth.
Since we entered into the U.K market earlier this year, it has been gratifying to see how new and existing customers have embraced PCB Connect, and we are rapidly becoming one of the most competitive PCB suppliers in the United Kingdom, with a will-do mentality that our customers have enjoyed, commented Robert Keyser, Sales Director for PCB Connect UK.
“To support our growth aspirations, we are delighted to announce the appointment of Adam Burns, as an Internal Sales Engineer who will support several of our fast-growing customers,” Keyser said.
Adam joins us from a global EMS organization and has shown the aptitude and talent to thrive in a fast-paced organization, which will serve him well as we continue our objective of bringing new choice and increased value to customers across the U.K electronics industry.
Adam Burns commented, “I am delighted to join PCB Connect who have quickly established themselves as one of the premier PCB companies in the U.K. The fast-paced, will do nature of the business is the perfect environment for me to take the next step in my career, I look forward to continuing our mission in bringing a fresh approach to delivering our customers PCB needs.”
Justin Olejnik, Managing Director for PCB Connect in UK, said, “In Adam, we have found someone who embodies the spirit of the PCB Connect Group, who thrives in a dynamic and innovative environment. In the last 6 months, we have proven to be arguably the most competitive PCB provider in the U.K and a company who is focused on bringing a fresh and welcome new approach to our customers.”
Adam is the first of several key appointments the company intends to make over the next year as it continues building its position towards becoming the number one choice in the U.K PCB market.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
05/13/2026 | Brittany Martin -- Column: The Marketing MinuteHypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
Global Electronics Association and CalcuQuote, an Elisa Industriq Business, Launch Joint Supply Chain Intelligence Initiative
04/29/2026 | Global Electronics AssociationThe Global Electronics Association and CalcuQuote, Elisa Industriq today announced a partnership to deliver timely, actionable supply chain intelligence for the electronics industry.
Is China Plus One Still Happening in the PCB Industry?
04/28/2026 | Manfred Huschka, Manfred Huschka Management Consulting (Shenzhen) Ltd.For much of the past five years, China Plus One has been shorthand for supply-chain diversification: reducing dependency on mainland China by adding manufacturing capacity elsewhere in Asia. In the PCB industry, however, in early 2026, it is more nuanced. It looks less like a clean geographic shift and more like a layered, capital-intensive rebalancing of global capacity, one that still leaves China deeply embedded at the center.
It's Only Common Sense: See Your Marketing as a Discipline, Not a Department
04/27/2026 | Dan Beaulieu -- Column: It's Only Common SenseWhat does marketing mean to you? Is it a corner office with cool posters on the wall? Is it the person running your LinkedIn page or the trade show booth with the shiny graphics and the bowl of candy? Yes, marketing is those things, but it’s more than that. It’s a discipline, and if you treat it like a department, you’re already losing.
Roundtable: Advanced Materials
04/27/2026 | I-Connect007 Editorial TeamDriven largely by the need for advanced chip technology for super compute ability and AI applications, low Dk, low-loss resin systems, and heavy copper laminate are attracting significant attention and global resources. There are numerous unavoidable challenges in this market that will impact manufacturers and the supply chain, and they may be hitting critical mass sooner than OEMs and fabricators think. In this roundtable discussion, moderator Marcy LaRont speaks with topic experts: Mark Goodwin, John Fix, and Ed Kelley.