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Mexico isn’t just part of the electronics manufacturing conversation—it’s leading it. From growing investments to cross-border collaborations, Mexico is fast becoming the center of electronics in North America. This issue includes bilingual content, with all feature articles available in both English and Spanish.
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PowerComp to Represent Board Shark PCB in New England
October 2, 2020 | Board Shark PCBEstimated reading time: Less than a minute
Board Shark PCB, a leading PCB solution provider, is pleased to announce that it has hired Power Component Sales, LLC (PowerComp) as its manufacturers’ representative. Under the agreement, Russell Nee and the team at PowerComp will provide sales and service for Board Shark PCB in New England and Upstate New York.
We are excited to have PowerComp as our representative’s in the Northeast,” stated Carl Moehring, President of Board Shark. “I am impressed with their approach to servicing their customers and communicating with their principals. Their dedicated team of professional sales and customer service staff will be a great benefit to increasing our market presence in this region.”
PowerComp is headquartered in South Windsor, Connecticut, with a sales office in Charlton Massachusetts. Founded in 1990, PowerComp represents manufacturers of electronic components used in power and related applications. Russell Nee, President/CEO, has been with the company for more than 30 years.
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Brent Fischthal - Koh YoungSuggested Items
Kevin Barrett Joins Technica USA as PCB Business Development and Account Manager
11/03/2025 | Technica USATechnica USA is proud to announce that Kevin Barrett has rejoined Team Technica as PCB Business Development /Account Manager.
It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
11/03/2025 | Dan Beaulieu -- Column: It's Only Common SenseI’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”
Five Ways to Revolutionize EMS Sales With AI
10/22/2025 | Nolan Johnson, SMT007 MagazineIf you’ve been in the EMS game for any length of time, you know the sales cycle can be a challenge to navigate. It’s complex, technical, and often a marathon, not a sprint. With OEMs demanding faster turnarounds, tighter margins, and bulletproof supply chains, the pressure is on for EMS providers to stand out in a crowded field.
The Chemical Connection: The Practice of Doing Business in Foreign Lands
10/01/2025 | Don Ball -- Column: The Chemical ConnectionForeign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.