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Horizon Sales Hosts Successful 2025 Tech Days Event Featuring Live Demos and Cutting-Edge Equipment

06/21/2025 | Horizon Sales
Horizon Sales, a premier manufacturers’ representative and distributor for the electronics assembly industry, successfully concluded its 2025 Tech Days event, welcoming more than 60 customers and 21 supplier partners over the course of two engaging days.

It’s Only Common Sense: Why Sales Teams Fail (and How to Fix Them)

06/22/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In sales, success is never a given. Despite best intentions, the most well-resourced sales teams can stumble. Understanding why is the first step toward creating a high-performing sales force. Here are the main reasons sales teams fail—and actionable strategies to fix them.

SolderKing’s Successful Approach to Modern Soldering Needs

06/18/2025 | Nolan Johnson, I-Connect007
Chris Ward, co-founder of the family-owned SolderKing, discusses his company's rapid growth and recent recognition with the King’s Award for Enterprise. Chris shares how SolderKing has achieved these award-winning levels of service in such a short timeframe. Their secret? Being flexible in a changing market, technical prowess, and strong customer support.

It’s Only Common Sense: The Power of Storytelling in Sales

06/09/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In sales, few tools are as powerful as storytelling. While data, metrics, and features may appeal to the logical mind, stories can connect on an emotional level. A well-told story can turn a hesitant prospect into a loyal customer. Let’s explore the transformative impact of storytelling in sales and how it can become your ultimate advantage.

MVTec Takes a Giant Step Forward in Expanding its International Footprint

06/05/2025 | MVTec Software GmbH
MVTec Software GmbH, a leading international provider of machine vision software, continues to drive the expansion of its global presence. After opening a new sales office in the Benelux region in March of this year, the company has now added two more locations. On June 1, MVTec established a sales office on the Iberian Peninsula and a subsidiary in South Korea.
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