It’s Only Common Sense: Why Sales Teams Fail (and How to Fix Them)
The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered
American Made Advocacy: Supporting the Entire PCB Ecosystem—Materials to OEMs
LeddarTech, Seoul Robotics Deliver Robust Solid-State LiDAR-Based Perception Solutions
February 16, 2021 | Globe NewswireEstimated reading time: 2 minutes
LeddarTech®, an industry leader in environmental sensing solutions for autonomous vehicles and advanced driver assistance systems from Level 1 to Level 5, is proud to announce that Seoul Robotics, the leading 3D computer vision company using AI and machine learning to power the future of mobility, has joined the Leddar™ Ecosystem. The Leddar Ecosystem comprises leading technology companies that have partnered with LeddarTech through the contribution of their expertise in various technologies that enhance ADAS and AD solutions.
Seoul Robotics, headquartered in Seoul, South Korea, has demonstrated expertise in LiDAR perception technology utilizing its proprietary SENSR 3D software. This platform analyzes and processes LiDAR data with high accuracy, enabling more industries, including retail, logistics, and smart cities, to apply 3D insights. Seoul Robotics has garnered much attention in recent years, with the company earning the “No. 1 Tech Startup” spot for South Korea by DB-Stars in 2019.
LeddarTech and Seoul Robotics are collaborating to develop real-time advanced perception solutions to complement LeddarTech’s Leddar™ Pixell, designed for shuttles, robotaxis, ADVs, buses, and heavy commercial vehicles. The Leddar Pixell, a 3D flash solid-state 180-degree sensor, is considered the most robust LiDAR available. The product recently received the Outstanding & Innovative Product Award by the Shenzhen Automotive Electronics Industry Association and Best of Innovation Award Honoree recognition at CES 2020. The partnership of LeddarTech and Seoul Robotics harnesses the technical expertise of both to provide customers with an enhanced LiDAR-based solution that will increase performance and robustness while shortening time-to-market and reducing costs.
“Robust LiDAR sensors like the Leddar Pixell require the most advanced 3D perception software to process and interpret data in real time,” shared Mr. HanBin Lee, co-founder and CEO of Seoul Robotics. “Our industry-leading perception platform, SENSR, enables stronger understanding and interpretation of 3D data, better serving the market with highly detailed, LiDAR-based perception. Through our collaboration in the Leddar Ecosystem, we will provide object detection and classification, as well as speed measurement, direction, and location information without a need for map data, all while reducing cost and increasing efficiency.”
“By partnering with Seoul Robotics, a respected leader in 3D perception software for LiDAR sensors, LeddarTech and our customers benefit from Seoul Robotics’ advanced and innovative LiDAR-based perception technology,” said Charles Boulanger, CEO of LeddarTech. “The collaboration yields a solution to greatly ease and accelerate the integration of the Leddar Pixell in a wide range of applications in mobility and industrial markets,” concluded Mr. Boulanger.
Share on:
Suggested Items
IPC Rebrands as Global Electronics Association: Interview With Dr. John W. Mitchell
06/22/2025 | Marcy LaRont, I-Connect007Today, following a major announcement, IPC is embracing the rapid advancement of technology with a bold decision to change its name to the Global Electronics Association. This name more accurately reflects the full breadth of its work and the modern realities of electronics manufacturing. In this exclusive interview, IPC President and CEO Dr. John W. Mitchell shares the story behind the rebrand: Why now, what it means for the industry, and how it aligns with the organization’s mission.
Global Electronics Association Debuts; New Name Elevates IPC’s 70-Year Legacy as Voice of $6 Trillion Electronics Industry
06/22/2025 | Global Electronics AssociationToday begins a new chapter for IPC as it officially becomes the Global Electronics Association, reflecting its role as the voice of the electronics industry. Guided by the vision of “Better electronics for a better world,” the Global Electronics Association (electronics.org) is dedicated to enhancing supply chain resilience and promoting accelerated growth through engagement with more than 3,000 member companies, thousands of partners, and dozens of governments across the globe.
The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered
06/18/2025 | Brittany Martin -- Column: The Marketing MinuteIn the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.
The Government Circuit: From Tax Policy to Tariffs, Denver to Delhi, Speaking Up for Electronics
06/18/2025 | Chris Mitchell -- Column: The Government CircuitI had the privilege of attending the June 3 opening ceremony of AT&S’s HTB3 facility in Leoben, Austria—a milestone moment for Europe’s electronics ecosystem. HTB3 is now the first and only facility in Europe capable of both developing and producing high-performance IC substrates—the advanced platforms that allow powerful chips to connect, process, and function. As demand for AI, 5G, and other cutting-edge technologies grows, so too does the need for sophisticated substrates like those HTB3 will produce.
Takeaways from the Keynotes at the Edinburgh EIPC Summer Conference
06/16/2025 | Pete Starkey, I-Connect007It was seasonably wet and windy in Edinburgh, Scotland, June 3-4, where delegates from 17 countries convened for the 2025 EIPC Summer Conference to enjoy a superlative program of 18 technical presentations over two days, plus an excursion to a whisky distillery. EIPC President Alun Morgan welcomed everyone to the Delta Hotel, reminding us that in its previous iteration, it was the Royal Scot, traditionally the annual venue of the Institute of Circuit Technology Northern Symposium.