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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Elmatica Achieves 50% Gender Balance at Management Level
March 9, 2021 | ElmaticaEstimated reading time: 2 minutes
Five years ago, Elmatica set a goal to improve their gender balance. Now, the day after The International Women's Day they announce that the goal has been achieved, increasing the percentage of females at the management level from 10 to 50 percent, and the work continues.
“What other day, than straight after the International Women's Day to break such positive news. The last five years we have worked diligently towards reaching our goal on gender balance”, says CEO Didrik Bech. “Women's equality is not a goal that one can set, reach and then forget, it's a continuous process, which the world, on a global perspective, unfortunately, is far away from reaching. However we are very proud to have reached our goal of equal representation of women and men at our management level. We will continue to work towards equal opportunities for women and other under-represented groups in our company."
Always aiming for the best candidate
For Elmatica it has never been about gender, it's always about qualification and experience.
“When searching for people for our positions in our departments, the focus has been to attract the best candidates. However, by focusing our communication and branding towards a more female approach, we have been fortunate to attract some of the best female candidates in the industry, to come work with us”, says Bech.
“A thorough focus on gender equality over the last five years has given results. Five years ago we had one female representative at our management level, now we are pleased to announce that we have increased to 50%. For me it's a given to offer equal opportunities no matter what gender you are. As a father of two girls, this is personal”, says Bech.
Promotion during pregnancy—a natural given
Elmaticas gender balance milestone and focus is part of the bigger picture of a company trying to incorporate their values: transparency, predictability and integrity, in every step of their flow, business and internal focus when it comes to internal development and HR as well.
“When I was pregnant with my first child I was promoted and given more responsibilities, my French friends were quite shocked. This says a lot about the mentality of the top management at Elmatica. I was also encouraged to take as much maternity leave as possible, and in Norway that is one year, which was absolutely incredible and offered me predictability when I was entering a new phase of my life”, says Customer Service Manager Estelle Blocklet.
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Julia McCaffrey - NCAB GroupSuggested Items
When Quality Is Personal: The Human Stakes Behind Electronics Reliability
05/06/2026 | Kelly DackIn electronics manufacturing, quality is often discussed in terms of specifications, standards, and process controls, but as industry veteran Doug Pauls reminds us, the stakes are far more human. In this conversation, Doug, a recipient of the Global Electronics Association’s Hall of Fame Award, draws on more than four decades of experience to illuminate the real-world consequences of reliability, where even a single defect can carry profound implications. He brings into sharp focus why quality isn’t just a metric, but a responsibility shared by everyone on the manufacturing floor.
PCBAA, AAM Take on the Fight to Rebuild U.S. Manufacturing in New Documentary
05/05/2026 | Marcy LaRont, I-Connect007Throughout most of the 20th century, manufacturing was central to the American Dream of providing stable jobs and pathways to upward mobility. Today, more than 80% of global electronics manufacturing capacity resides in China and greater Asia, raising serious concerns about supply chain resilience and national security.
India’s Vasantha Advanced Systems: EMS Success for 30 Years
04/22/2026 | Marcy LaRont, I-Connect007Based in one of India’s premier manufacturing regions, Vasantha Advanced Systems is an EMS provider that has built a reputation for quality, reliability, and long-term customer partnerships, earning repeated recognition from the Indian government through its National MSME Awards. Now, with a full spectrum of capabilities spanning PCB assembly, box build, and wire harness, and a workforce of more than 500, Vasantha is expanding its presence into the U.S. market. At APEX EXPO, I met Dr. Chidambaranathan and learned how this rising global player is positioning itself to meet the evolving needs of North American customers.
April Issue of I-Connect007 Magazine: Beyond the Rulebook
04/14/2026 | I-Connect007 Editorial TeamIn this month’s I-Connect007 Magazine, we asked PCB designers, fabricators, and suppliers what it really means to operate without a rulebook. Their perspectives vary, especially between seasoned designers and experienced fabricators, but a common thread emerges: progress depends on pushing boundaries and finding a way forward, even when the path isn’t clear. In many ways, this mindset has always been part of what we do, whether we’ve called it that or not.
Defense Speak Interpreted: Hypersonics Report Back After Six Years of Silence
04/07/2026 | Dennis Fritz -- Column: Defense Speak InterpretedIt’s been six years since my Defense Speaks column about hypersonic weapons. Back then, these weapons were the most sought-after technology as there was little defense for them. They were the cornerstone of the “strike any location on earth within one hour” scenario. Of course, the war in Ukraine, and now the action in Iran, have grabbed the weapons headlines, but hypersonics still play a role and development continues. Here is the update.