-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Growing Industry
In this issue of PCB007 Magazine, we talk with leading economic experts, advocacy specialists in Washington, D.C., and PCB company leadership to get a well-rounded picture of what’s happening in the industry today. Don’t miss it.
The Sustainability Issue
Sustainability is one of the most widely used terms in business today, especially for electronics and manufacturing but what does it mean to you? We explore the environmental, business, and economic impacts.
The Fabricator’s Guide to IPC APEX EXPO
This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - pcb007 Magazine
APEX Thursday Keynote: Shawn DuBravac on a Data-driven Tech World
March 12, 2021 | Barry Matties, I-Connect007Estimated reading time: 2 minutes
Shawn DuBravac, IPC chief economist, provided Thursday’s IPC APEX EXPO keynote address, “The Tech Industry in a Post-pandemic World.” The presentation began with a timeline of statements and events, highlighting key moments from as far back as 1843, and including a statement from Herbert Simon in 1956 who predicted, “Machines will be capable, within 20 years, of doing any work a man can do.” Now, we all know that by 1976, that prediction did not come to fruition.
The above screenshot is of Shawn DuBravac and his explanation of how he is subjected to Twitter “profiling.”
Shawn then discussed how data and will impact our lives and that AI will be a large part of that. Shawn gave some great examples of how surfers will use data, as well as demonstrating the effects of AI on his Twitter profile. He explained that even though he did complete the gender question in his profile information, the AI did it for him. He said that it looked at his writing style, activities and other information to make that determination and complete the form automatically.
Shawn compared well known predictions of the past that completely missed the mark and warns us to think carefully about such predictions. Our lives will change with the use of data in ways that we can’t really imagine right now. When Shawn talked about data, he reminded us that it has always been there, what’s different today is our ability to harvest and organize the data in real time. He shared a video from OMRON of a man playing ping pong with a robot. (See video below.) Think about all of the data the AI must interpret to respond in a second to a ball, calculate the angle, return the ball over the net, and continue the rally. Amazing.
He also shared some simple ways that data will help us purchase our shoes in the future. There’s not a more essential piece of gear when covering a non-virtual tradeshow (see you in San Diego in January 2022) than a pair of great fitting shoes. Shawn shared and example of how our feet will be instantly analyzed and and the perfect shoe size based, on the shoe of your choice, will be provided to you.
In the end, Shawn reminded us that it’s the explosion of data that will drive our thinking and change our processes. But it will not be data and AI alone that makes us better, it’s the combination of human creativity, data and AI that will transform our business.
If you missed Shawn’s keynote, it will be available on demand for 90 days.
RELATED VIDEO:
Suggested Items
IPC Raymond E. Pritchard Hall of Fame Award: Pierre-Jean Albrieux
05/10/2024 | Marcy LaRont, PCB007 MagazineCongratulations to Pierre-Jean Albrieux, who received the 2024 IPC Raymond E. Pritchard Hall of Fame Award. The award is given to individuals in recognition of the highest level of achievement, extraordinary contributions, and distinguished service to IPC and toward the advancement of the industry, including helping to create a spirit of mutual esteem, respect, and recognition among members consistent with the goals and mission of IPC.
IPC Focuses on Education and Onboarding
05/09/2024 | Andy Shaughnessy, Design007 MagazineI recently spoke with Carlos Plaza, senior director of education for IPC, about expanding educational efforts in the PCB design, fabrication, and assembly segments. As Carlos explains, PCB design is a hot topic, but onboarding may be the hottest one of all.
Real Time with… IPC APEX EXPO 2024: Industry Growth, Challenges, and Technological Advancements
05/09/2024 | Real Time with...IPC APEX EXPOEditor Nolan Johnson and Shawn DuBravac, IPC chief economist, dive into key industry topics such as growth, challenges, and technological advancements. They discuss shifts in the global competitive landscape, downstream demand, customization, and how AI is enhancing human skills. The industry outlook appears promising for both the short and long term.
Real Time with… IPC APEX EXPO 2024: The Driving World of e-Mobility with Indium
05/08/2024 | Real Time with...IPC APEX EXPOIn the competitive EV market, technology plays a crucial role facing the challenges of infrastructure. As Brian O'Leary explains, Indium's e-Mobility product suite includes proven solder and thermal management products for high reliability.
Real Time with… IPC APEX EXPO 2024: Understanding Objective Evidence in Manufacturing Processes
05/07/2024 | Real Time with...IPC APEX EXPOGraham Naisbitt explains the importance of objective evidence in manufacturing processes, debunking the common misconception that the ROSE test is a cleanliness test. He also discusses the introduction of Rev J, a requirement for measuring ionic contamination on circuit assemblies, and the challenges in accurately measuring contamination. Alternative methods like ion chromatography and the need for updating standards like the ROSE test are mentioned.