AT&S' Virtual Version of TechDays a Success

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The Styrian technology company AT&S hosted its annual TechDays April 28-29 as an all-virtual event for the first time in the company's history and invited all of its customers and partners to the Virtual Showroom. There were more than 200 participants; fantastic feedback; exciting, and in some cases, exclusive news and information for AT&S customers.

"Our first virtual TechDays Europe were a huge success,” says Peter Schneider, CSO of AT&S AG. 

Exciting lectures, presentations and Q&A sessions demonstrated how the latest AT&S technologies can improve the performance, efficiency, speed and size of applications. “With this virtual environment, we not only deliver a very special experience, but the ambience of the virtual showroom also fits in perfectly with AT & S’s image as one of the global technology leaders,” says Schneider.

“AT&S opted for the virtual version of TechDays because, due to COVID-19, it was not possible to physically attend conferences or even to organize one,” explains Andreas Wippel, Director Global Sales at AT&S. The virtual showroom is a perfect setting for digital conferences because our customers and partners—no matter where they are geographically—can participate and interact with the speakers and AT&S experts. “With this event, we wanted to give our customers the latest technology updates on the one hand, and show them what we have in the pipeline on the other.”

And there is a lot to come, whether 5G applications, autonomous driving, high performance computing or innovative medical applications. “In all areas, the requirements in terms of speed, performance and efficiency are continuously increasing, as is the demand for new concepts and solutions,” says AT&S R&D director Hannes Voraberger. “With these developments, the printed circuit board has become more than just a carrier of passive and active components; it is an integral part of high-end electronic devices that must meet the requirements set by trends such as miniaturization, higher frequencies, reduction in latency or advanced thermal management arise.

After TechDays Europe, TechDays USA and TechDays Asia will take place in the virtual showroom this year. The dates for this will be announced soon.