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Current IssueInventing the Future with SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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WAGO Introduces Michael Cuff as New Business Development Specialist
May 27, 2021 | WAGOEstimated reading time: Less than a minute

Michael Cuff has been hired by WAGO for the position of Business Development - PCB & Electronic Interconnect Specialist. A lifelong resident of Massachusetts, Michael studied Electrical Engineering, earning his Bachelor’s Degree from Wentworth Institute of Technology in Boston and his Masters at Tufts in Medford.
Following college, Cuff worked at Dell EMC for ten years rising through the ranks ultimately settling into the position of Senior Hardware Design Engineer. He then moved onto TE Connectivity as an account manager for nearly four years. This experience, he says, gave him confidence to assist engineers troubleshooting issues on the job site.
He believes his engineering and sales background gives him an advantage, “Sitting on both sides of the table, I understand what engineers need and want from their supplier.” Michael says he is excited for new challenges and to work for a family run company, “You can see the culture is indeed different, more of a family atmosphere.”
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"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Partnerships Drive Innovation for a Brighter Manufacturing Future
08/26/2025 | Barry Matties, I-Connect007When Schweitzer Engineering Laboratories (SEL) opened its greenfield facility in 2023, it did so with careful attention to choosing its suppliers. In this discussion, Collin Peters, electronics business director for North America at MKS’ Atotech, and Justin Kennedy, manager of engineering at SEL, explore their unique partnership that includes collaborative efforts to develop innovative solutions like the Uniplate® PLBCu6 line.
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.
Marcy’s Musings: Continuing to Invent the Future With SEL
08/19/2025 | Marcy LaRont -- Column: Marcy's MusingsTwo years ago, PCB007 Magazine devoted an issue to Schweitzer Engineering Labs (SEL), a new captive greenfield PCB facility in Moscow, Idaho. We highlighted some of the most cutting-edge achievements in facility layout, design, and equipment in the PCB fabrication industry. SEL was a shining example of what was possible, providing insight and inspiration to PCB fabricators looking toward growth and expansion.
Coherent Announces Agreement to Sell Aerospace and Defense Business to Advent for $400 Million
08/15/2025 | AdventCoherent Corp., a global leader in photonics, today announced that it has entered into a definitive agreement to sell its Aerospace and Defense business to Advent, a leading global private equity investor, for $400 million. Proceeds will be used to reduce debt, which will be immediately accretive to Coherent’s EPS.
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreBefore 2020, we approached sales differently. A persistent, gritty salesperson could approach businesses daily without an appointment. They would often be turned away, but sometimes, they would be given a shot. Then, in March 2020, the COVID-19 pandemic became official, and things started to shut down. When we finally came back, everything had changed, creating an impenetrable barrier for outside salespeople.