-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueComing to Terms With AI
In this issue, we examine the profound effect artificial intelligence and machine learning are having on manufacturing and business processes. We follow technology, innovation, and money as automation becomes the new key indicator of growth in our industry.
Box Build
One trend is to add box build and final assembly to your product offering. In this issue, we explore the opportunities and risks of adding system assembly to your service portfolio.
IPC APEX EXPO 2024 Pre-show
This month’s issue devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical or business, if you're new-to-the-industry or seasoned veteran, you'll find value throughout this program.
- Articles
Article Highlights
- Columns
Search Console
- Links
- Events
||| MENU - smt007 Magazine
Totech Reveals New Brand Identity with Redesigned Logo and Updated Website
September 1, 2021 | TotechEstimated reading time: 2 minutes
Totech, the Moisture Sensitive Device (MSD) handling & storage specialist and member of the ASYS Group, has launched a new corporate brand identity, redesigned logo, and updated website.
As part of the rebranding, the company name changes from Super Dry Totech to simply Totech with a tagline of 'Smart storage & Logistics'. This name change is part of Totech’s strategy to accommodate their ever-widening range of capabilities, to enable them to expand upon their services and to help customers identify with the brand in the marketplace.
The refreshed visual brand identity better represents the core purpose of the company and its products. The icon at the beginning of the new corporate logo represents a stack of SMD component reels, the preferred component packaging for today’s manufacturers. The letters of the Totech name then represent the journey of these reels through the Storage & Logistics process.
Of course, Totech is able to offer customers multiple options for safe component storage and logistics and this is where product brands will differentiate the products.
Super Dry will continue to be the recognized brand of the leading Dry cabinets in the market. Dry Tower is the automated storage and material logistics solution which the company continues to grow with ASYS. LTS is a long-term storage as a service offering, allowing manufacturers to forward purchase and safely store (and test) large quantities of components, off site. Smart Connect Software Solutions groups the Totech software solutions which enable connectivity & allow manufacturers of any size to comprehensively maintain control of all their component inventory and particularly their moisture sensitive devices.
Each of these business sectors is represented by one of the colours in the new colour cube brand marking, which sits alongside the ASYS Group branding.
“We have grown our business significantly over the last few years. Our brand relaunch represents the natural evolution of that transformation,” said Jos Brehler, Totech CEO. “Today, Totech offers customers a whole range of the highest quality, innovative Dry Storage and Logistics Solutions for the safest storage of (Moisture Sensitive) Devices. It’s imperative for our brand to reflect this and the tremendous value we bring.”
He continued, “While visually this is a significant change, our core beliefs haven’t changed. Our team of dedicated professionals will continue to enable our customer's success. We will continue to provide the same, or better, level of professionalism that they have always experienced”.
Suggested Items
MKS’ Atotech, ESI to Participate in IPC APEX EXPO
03/29/2024 | MKS’ AtotechMKS’ Atotech and ESI will participate in this year’s IPC APEX EXPO 2024, the PCB industry’s largest event in North America, to be held in Anaheim, California, to be held from April 6-11 2024 at the Anaheim California Convention Center.
MKS' Atotech: More Horizontal Panel Plating in the U.S.
10/11/2023 | Christopher R. Daczkowski, MKS' AtotechRecently, Schweitzer Engineering Laboratories (SEL) opened its new $100 million captive printed circuit board manufacturing facility in Moscow, Idaho. The new facility features state-of-the-art PCB equipment from MKS’ Atotech, one of the leading providers of advanced PCB and IC substrate horizontal manufacturing equipment for the electronics industry. This type of equipment is normally delivered to Asian markets and is not usually seen in North America.
indie Semiconductor Acquires EXALOS AG
09/19/2023 | indie Semiconductorindie Semiconductor, an Autotech solutions innovator, announced it has entered into a definitive agreement and completed the acquisition of privately held EXALOS AG, a Swiss photonics company, specializing in the design of high-performance optical semiconductors.
MKS’ Atotech to Participate in IPCA Expo 2023
09/14/2023 | MKS’ AtotechMKS’ Atotech, a leading surface finishing brand of MKS Instruments, will participate in the upcoming IPCA Expo at Bangalore International Exhibition Centre (BIEC) and showcase its latest PCB manufacturing solutions from September 13 – 15.
Atotech to Participate at KPCA Show 2023 in Seoul, South Korea
08/28/2023 | AtotechMKS’ Atotech will participate at this year’s KPCA Show 2023 in Seoul, South Korea, which will be held at Incheon Songdo Convensia from September 6-8, 2023.