The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
Punching Out: How Are the Big Boys in Electronics Doing?
It’s Only Common Sense: Complexity Is the Enemy of Profit
Royal Circuits Hires Herb Snogren to Lead Entry into Ultra-HDI Technology
November 15, 2021 | Royal CircuitsEstimated reading time: 2 minutes
Royal Circuits announced Herb Snogren has joined the company’s management team as an industry consultant. Snogren will be leading Royal Circuits’ latest initiative to add ultra-HDI technology to its existing PCB manufacturing services. He brings extensive industry experience and a strong focus on bringing technological advancements to the US printed circuit board (PCB) market.
Snogren will be responsible for creating new processes and overseeing equipment installations at Royal Circuits for providing ultra-HDI capabilities. Under his direction, Snogren predicts Royal Circuits will be able to manufacture circuit boards with lines and spaces of 20 to 50 microns in the next 12 months.
“Royal Circuits has always believed in staying ahead of the curve and offering customers the most cutting-edge manufacturing technologies,” said Milan Shah, president and co-founder of Royal Circuit Solutions. “Under Herb’s and his brother Matt’s guidance, we will be taking our facility to a whole new level and providing the technology our customers need to create the next generation of innovative, electronic products. I could not be more excited or prouder of this company.”
Snogren began his career in high school where he worked at Reliable Circuit Systems, a printed circuit board factory owned by his father. Together they started SAS Circuits in Colorado.
“Domestically, there are very few PCB fabrication facilities that offer ultra-HDI capabilities and those that do have limited capacity,” said Herb Snogren, consultant for Royal Circuit Solutions. “I believe once PCB designers learn Royal Circuits offers ultra-HDI PCBs, they will start designing circuit boards around this capability. Ultra HDI feature sizes allow designers to reduce layer counts, utilize finer pitch components and miniaturize end products.”
Snogren co-chairs the IPC D33AP committee, which is working to develop a global standard for ultra-HDI technology. He is also on the IPC 1791 committee and works with the Department of Defense to ensure it has a robust PCB supply chain.
Share on:
Testimonial
"Your magazines are a great platform for people to exchange knowledge. Thank you for the work that you do."
Simon Khesin - Schmoll MaschinenSuggested Items
Lightium Selects Aras Innovator to Support Development of Photonic AI Chips
05/12/2026 | BUSINESS WIREAras, a leading provider of digital thread solutions for product lifecycle management (PLM) and engineering AI, announced that Lightium, a Switzerland-based startup specializing in photonic integrated circuits (PICs), has selected Aras Innovator® to establish a connected foundation for managing the complexity of its photonic chip development.
Green Circuits to Discuss Space-Ready Electronics Manufacturing to Space Tech Expo USA
05/12/2026 | Green CircuitsGreen Circuits, a full-service electronics manufacturing services (EMS) partner to leading OEMs in aerospace and defense, medical and health technology, industrial electronics, and semiconductor and AI hardware markets, will exhibit at Space Tech Expo USA 2026, taking place June 2–4 in Anaheim.
Green Circuits Heads to Peterson SFB to Support Next-Gen Space and Defense Electronics
05/05/2026 | Green CircuitsThe event, hosted at Peterson Space Force Base, brings together key personnel and mission partners supporting critical U.S. defense and space operations.
ASC Sunstone Circuits to Exhibit at PCB East 2026
04/26/2026 | ASC Sunstone CircuitsAnaya Vardya, President and CEO of ASC Sunstone Circuits, a leading provider of printed circuit board (PCB) fabrication and assembly solutions, announced that the company will be exhibiting at PCB East 2026, taking place April 29 at the DCU Convention Center.
Green Circuits Reports Strong Delivery and Quality Performance as Demand Scales
03/25/2026 | Green CircuitsGreen Circuits, a full-service Electronics Manufacturing Services (EMS) partner to leading OEMs, continues to deliver consistent performance across its operations, reporting a 98% average customer scorecard rating, less than 1% average RMA, and 99% on-time delivery.