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It’s Only Common Sense: Why Sales Teams Fail (and How to Fix Them)

06/22/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In sales, success is never a given. Despite best intentions, the most well-resourced sales teams can stumble. Understanding why is the first step toward creating a high-performing sales force. Here are the main reasons sales teams fail—and actionable strategies to fix them.

STI Celebrates Travis Wease’s 10 Years of Dedicated Service

06/17/2025 | STI Electronics, Inc.
STI Electronics, Inc., a full-service organization providing training services, training materials, analytical/failure analysis, prototyping, and contract electronic manufacturing, proudly celebrated the 10-year work anniversary of Travis Wease, Master Instructor and valued team member.

The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered

06/18/2025 | Brittany Martin -- Column: The Marketing Minute
In the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.

The Government Circuit: From Tax Policy to Tariffs, Denver to Delhi, Speaking Up for Electronics 

06/18/2025 | Chris Mitchell -- Column: The Government Circuit
I had the privilege of attending the June 3 opening ceremony of AT&S’s HTB3 facility in Leoben, Austria—a milestone moment for Europe’s electronics ecosystem. HTB3 is now the first and only facility in Europe capable of both developing and producing high-performance IC substrates—the advanced platforms that allow powerful chips to connect, process, and function. As demand for AI, 5G, and other cutting-edge technologies grows, so too does the need for sophisticated substrates like those HTB3 will produce.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

06/13/2025 | Marcy LaRont, I-Connect007
Today is Friday the 13th, and in much of Western folklore, this is a day when bad luck is lurking. But while Friday the 13th may top Western superstition charts, the global calendar is sprinkled with its own unlucky legends. In Spain and Greece, the bad juju lands on Tuesday the 13th—a day linked to Mars, the god of war, and naturally, chaos. In Italy, it’s Friday the 17th that is feared, thanks to the Roman numeral XVII, which can be rearranged to spell VIXI—Latin for “I have lived” (a poetic way of saying you’re dead).
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