-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueIn Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
Robert Balson Named New NCAB Group USA President
January 12, 2022 | NCABEstimated reading time: 1 minute

After five successful years leading NCAB Group USA, Martin Magnusson will leave his role as VP North America and President of NCAB Group USA and hand over the reins to Robert Balson who joins from January 1st.
Under Martin’s leadership, NCAB Group USA has throughout the past five years grown both organically and with acquisitions more doubling its size in revenue, profitability and number of employees.
“It has been a challenging yet successful journey working with the USA team. We have grown in so many ways including our technical competence in an exponentially-evolving industry, allowing us to best support our customers – our top priority. I am grateful to have worked with such a dedicated team,” says Martin. “I am now pleased to announce my successor, Robert Balson. Robert has almost 30 years of experience in the electronics industry, including component manufacturers, distributors and contract manufacturers. We have full confidence in his ability to lead the USA operations driving further growth and providing world-class support and service to our customers.”
Prior to joining NCAB, Robert was Vice President of Global Business Development at Sanmina responsible for engineering services, IoT, and smart locker solutions. Before Sanmina, Robert also held leadership roles at Arrow Electronics, Dallas Semiconductor, and Infineon Technologies. Robert is a graduate of California Coast University holding both BS and MBA degrees in Business Management.
“I am extremely excited to join NCAB at this exciting time in its journey,” says President Robert Balson. “NCAB has a strong reputation for supporting customers in challenging markets with sustainable, zero defect, PCB technology. I look forward to joining the team and continuing to support our customers, while enhancing our capabilities and driving growth.”
Martin Magnusson will remain onboard to secure a smooth transition, while also continuing to work for NCAB Group headquarters in Sweden for the integration of NCAB Group’s acquisition of Elmatica.
Suggested Items
WellPCB, OurPCB Launch Low-Cost PCB Assembly and Custom Cable Assembly Solutions
05/29/2025 | ACCESSWIREWellPCB and OurPCB, world leading PCB manufacturing service providers, announced today that they have officially launched new Low-Cost PCB Assembly Solutions and Custom Cable Assembly services to meet the needs of the electronics manufacturing industry for high cost performance and flexible customization.
Siemens Expands OSAT Alliance Membership to Build Domestic Semiconductor Supply Chains
05/29/2025 | SiemensSiemens Digital Industries Software announced the latest members to join its OSAT Alliance program which enables outsourced semiconductor assembly and test (OSAT) providers to develop, validate and support integrated circuit (IC) package assembly design kits (ADKs) that drive broader adoption of emerging technologies by fabless semiconductor and systems companies and help to build secure domestic semiconductor supply chains.
Standard of Excellence: The Role of Technology in Enhancing the Customer Experience
05/28/2025 | Anaya Vardya -- Column: Standard of ExcellenceMaya Angelou said, “People will not remember what you said, but they will remember how you made them feel.” This makes me think about the importance of delivering an exceptional customer experience. Businesses that embrace technology to streamline interactions, personalize services, and create seamless engagements set new benchmarks in customer satisfaction. Integrating advanced technologies into customer service improves efficiency, enhances engagement, fosters loyalty, and drives business success.
Indium Promotes O’Leary to Director of Global Accounts
05/27/2025 | Indium CorporationIndium Corporation, a leading materials refiner, smelter, manufacturer, and supplier to electronics, semiconductor, thin-film, and thermal management industries, announces the promotion of Brian O’Leary to Director of Global Accounts.
It’s Only Common Sense: Price—Is That All You’ve Got?
05/26/2025 | Dan Beaulieu -- Column: It's Only Common SenseAll I hear about is price, and I have to ask: Is that all you have? Do you think there’s no difference between what you and your competitor do, except for price? I understand it’s tempting to focus on price as a primary selling point, but it’s not the most important thing customers care about. Selling on price alone is unsustainable and can undermine your brand and profitability in the long run. The key to long-term success is in selling value.