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Suggested Items

Standard of Excellence: Speed vs. Quality in Customer Service

10/29/2025 | Anaya Vardya -- Column: Standard of Excellence
The key to a company’s success is excellent customer service. In our industry, with tight deadlines, high expectations, and particularly where customers demand immediate responses, there’s a challenging balancing act between speed and quality. PCB companies—like all businesses serving demanding B2B clients in aerospace, defense, medical, and high-reliability markets—often feel caught between responding quickly and providing accurate, helpful, and meaningful information.

Simplifying Software Integration for Every Factory

10/22/2025 | Nolan Johnson, SMT007 Magazine
As a leading provider of factory digitalization solutions for electronics manufacturers, Cogiscan is at the heart of the software integration process. Davina McDonnell, director of marketing and product management, discusses how Cogiscan ensures that customers are ready to integrate and what it looks for to ensure a quick and appropriate installation.

It’s Only Common Sense: The Phone Is Still Mightier Than the Keyboard

10/20/2025 | Dan Beaulieu -- Column: It's Only Common Sense
There’s a dangerous myth that the keyboard is mightier than the phone, and if you blast enough cold emails, send enough LinkedIn connection requests, and fire off enough PDF proposals, customers will eventually buy from you. Let me set the record straight: Cold emails don’t close deals; conversations do.

Technica USA Named Exclusive U.S. Distributor for DCT Cleaning Products

10/14/2025 | Technica USA
Technica USA is pleased to announce a strategic partnership with DCT USA, LLC, becoming the exclusive master distributor of DCT cleaning products in the United States, effective November 1, 2025.

It’s Only Common Sense: If You’re Not Differentiated, You’re Dead

10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense
“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.
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