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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
September 9, 2022 | Andy Shaughnessy, I-Connect007Estimated reading time: 2 minutes

It feels like the first day of school. It’s September, and we’re all officially back at our desks, workstations, or kitchen tables. Even Les Vacances is over. Oui, c’est vrai!
But instead of facing new teachers, we have to deal with diverse market forces, supply chain issues, and technology that never seems to stop evolving. Of course, that’s what makes this industry so interesting, isn’t it?
This week we highlight some news from industry organizations, an update on the CHIPS Act, and a few columns that focus on failures and what we can learn from them. As Dan Beaulieu points out, failure is an important part of succeeding in the long run, and our industry needs to stop being so “failure-phobic.”
Hold on to your hats, folks. It’s going to be a busy fall! See you in a few weeks.
IPC APEX EXPO 2023 Offers New Courses, New Instructors, and IPC E-Textiles
Published September 9
Today, registration opened for IPC APEX EXPO 2023 in San Diego, slated for Jan. 21–26, 2023. Co-located with the IPC E-Textiles conference on Jan. 23, 2023, the theme for the show is “Advances in a New Era.” The event will feature conference tracks for PCB design, fabrication, and assembly, and we’ll see the return of the PCB design competition as well.
This marks the last IPC APEX EXPO in San Diego for a few years; the show will be held at the Anaheim Convention Center from 2024 through 2026.
Will Marsh: CHIPS Act Update
Published September 6
In one of the few bipartisan efforts to take place in Washington lately, the CHIPS Act was voted through Congress and signed into law by the president. Color me skeptical, but what happens after this whole Kumbaya vibe has faded and it’s time to get to work? Editor Nolan Johnson asks PCBAA President Will Marsh to explain what’s next for this endeavor, and Will fills us in on details of the Supporting American Printed Circuit Boards Act of 2022 as well.
It’s Only Common Sense: It’s Time to Fail
Published September 5
Columnist Dan Beaulieu had a great piece this week on the importance of failing, and being able to learn from our failures. Too often, this industry places a premium on succeeding right now, on the first attempt, and woe to those who suffer a snafu or two along the way. Dan takes a look at some of the failures suffered by people who are now household names, including Henry Ford, Jerry Seinfeld, and Michael Jordan. My favorite MJ story: He missed 9,000 shots in his career.
EIPC Technical Snapshot Webinar
Published September 7
In keeping with the back-to-school theme, EIPC is offering a Technical Snapshot Webinar on Sept. 14 at 15:00 CET. Moderated by EIPC President Alun Morgan, the webinar features four 15-minute presentations, followed by a Q&A session. It’s free to EIPC members and only 50 euros for non-members. Don’t be tardy.
X-Rayted Files: My Favorite BGA Assembly Ever, Part 3
Published September 7
In his latest column, Bill Cardoso discusses his “favorite BGA assembly ever.” As he points out, it’s not his fave because it worked wonderfully; on the contrary, it has so many defects that it’s a perfect illustration of the problems he encounters in BGA assembly every day. Do you have a similar “favorite” PCB project that failed so badly that it’s a textbook example of what not to do?
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Brent Fischthal - Koh YoungSuggested Items
Dan Feinberg on Walt Custer: Remembering an Extraordinary Business Associate and Friend
09/09/2025 | Dan Feinberg, Technology Editor, I-Connect007The passing of Walt Custer marks the end of an era for all those who knew him and were helped and impressed by his presence, both personally and professionally. Walt's life was characterized by his unwavering commitment to the industry, his profound wisdom and willingness to share it, and his infectious enthusiasm for everything he did.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/05/2025 | Andy Shaughnessy, I-Connect007It’s almost fall here in Atlanta, and that means that the temperature is finally dropping. And it quit raining! It’s been raining since March, and I’m so over it, as the social influencers say. Last night we grilled out on the deck, and it wasn’t hot, and we didn’t get rained on. Life is good. It was a busy week in the industry. In this installment of my must-reads, we say goodbye to Walt Custer, the man who made PCB data points interesting for the rest of us.
UHDI Fundamentals: UHDI Technology and Industry 4.0
09/03/2025 | Anaya Vardya, American Standard CircuitsUltra high density interconnect (UHDI) technology is rapidly transforming how smart systems are designed and deployed in the context of Industry 4.0. With its capacity to support highly miniaturized, high-performance, and densely packed electronics, UHDI is a critical enabler of the smart, connected, and automated industrial future. Here, I’ll explore the synergy between UHDI and Industry 4.0 technologies, highlighting applications, benefits, and future directions.
Nolan’s Notes: Everyone Has Their Eye on India
09/03/2025 | Nolan Johnson -- Column: Nolan's NotesIn this issue of SMT007 Magazine, we turn our attention to the Indian EMS market. We start with an interview with David Bergman, whose foresight in the early 2000s opened doors for the Global Electronics Association to begin helping Indian EMS companies with standards and certifications that would give EMS companies a footing to enter a global EMS market.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/29/2025 | Nolan Johnson, I-Connect007This week, we bring you Global Electronics Association’s Chris Mitchell’s government relations column on—you guessed it—trade deals. TTM is balancing its facilities between East and West. The Global Electronics Association released July numbers for North American PCB shipments, and the news is good. Meanwhile, the corresponding report for EMS might seem like bad news, but that’s misleading. Be sure to look deeper for the rest of the story. Finally, for a bit space-science palate cleansing, I’m sharing news of the latest launch of NASA’s X-37B.