The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Gartner: Worldwide PC Shipments Declined 19.5% in Q3 of 2022
October 11, 2022 | Gartner, Inc.Estimated reading time: 3 minutes
Worldwide PC shipments totaled 68 million units in the third quarter of 2022, a 19.5% decrease from the third quarter of 2021, according to preliminary results by Gartner, Inc. This is the steepest market decline since Gartner began tracking the PC market in the mid-1990s and the fourth consecutive quarter of year-over-year decline.
“This quarter’s results could mark a historic slowdown for the PC market,” said Mikako Kitagawa, Director Analyst at Gartner. “While supply chain disruptions have finally eased, high inventory has now become a major issue given weak PC demand in both the consumer and business markets. Back to school sales ended with disappointing results despite massive promotions and price drops, due to a lack of need as many consumers had purchased new PCs in the last two years. On the business side, geopolitical and economic uncertainties led to more selective IT spending, and PCs were not at the top of the priority list.”
The top three vendors in the worldwide PC market remained unchanged in the third quarter of 2022, with Lenovo maintaining the No. 1 spot in shipments with 25.2% market share.
Lenovo gained market share compared to a year ago, although shipments declined year-over-year. While the company’s overall shipments were down in all regions except Canada, the EMEA desktop market saw growth, fueled by production beginning in Lenovo’s first in-house manufacturing facility in Europe which opened in Hungary in June 2022.
HP experienced a challenging quarter with a sharp decline in overall global shipments. HP recorded growth in select regions in the desktop market, but overall laptop shipments suffered declines.
Dell narrowed its market share difference from HP, recording year-over-year growth in the desktop market in all regions except in Asia Pacific. However, Dell’s laptop shipments declined in all regions except for Japan.
Regional Overview
The U.S. PC market declined 17.3% in the third quarter of 2022, the fifth consecutive quarter of year-over-year shipment decline. Slowed laptop sales drove the overall U.S. market down, but the desktop market showed modest growth driven by pent up demand among businesses as well as public sector purchases.
“Inflation is the biggest concern in the U.S. market, but smaller businesses are showing relative optimism about macroeconomic conditions,” said Kitagawa. “While laptop demand among large enterprises sharply decreased in the third quarter of 2022, small and midsize businesses did not show as steep of a drop.”
Dell secured the top spot in the U.S. PC market based on shipments with 26.8% market share, while HP followed with 23.2% share.
The EMEA PC market decreased 26.4% year-over-year in the third quarter, reaching 17 million units – the steepest decline among all regions. This is the third negative quarter for the EMEA PC market following a boom at the start of the pandemic.
“Multiple factors led to significant deterioration in the EMEA PC market, including challenging macroeconomic conditions, declining business and consumer demand and high levels of inventory,” said Kitagawa. “Additionally, many PC vendors shuttered operations in Russia in the first two quarters of this year, which negatively impacted overall shipments and is particularly visible across year-to-year comparisons.”
Excluding Japan, the Asia Pacific market declined 16.6% year-over-year, largely due to slowed shipments in China. In the third quarter of 2021, China had almost fully resumed normal daily life and economic activity, but lockdowns this year across different cities slowed business operations and led to decreased PC demand across the government, enterprise and consumer markets.
These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.
Circular Packaging Market to Reach $98.0 Billion by 2035
10/08/2025 | Fact.MRThe market's journey from USD 45.8 billion in 2025 to USD 98.0 billion by 2035 represents substantial growth, the market will rise at a CAGR of 7.9% demonstrating the accelerating adoption of sustainable packaging systems and circular economy solutions across food & beverage, personal care, and e-commerce sectors.
It’s Only Common Sense: Stop Whining About the Market—Outwork It
10/06/2025 | Dan Beaulieu -- Column: It's Only Common SenseWhenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
Schweizer Ends Staff Restructuring Measures and Short-Time Working at the Schramberg Site
10/01/2025 | Schweizer Electronic AGSchweizer Electronic AG has implemented comprehensive measures to adjust its cost and personnel structure at its Schramberg site due to strong market fluctuations in the automotive and industrial electronics sector. Thanks to the successful restructuring, short-time working can now be ended with immediate effect. A stable order situation is expected for the fourth quarter, with signs of growth momentum returning in 2026.