Trouble in Your Tank: Organic Addition Agents in Electrolytic Copper Plating
Marcy’s Musings: Can You Hear the Voices?
Facing the Future: Successfully Navigating the Uncertain Path Ahead
PC Shipments Continued to Slump During the Holiday Quarter with Recovery Now Looking like 2024
January 11, 2023 | IDCEstimated reading time: 1 minute
Global shipments for traditional PCs fell below expectations in the fourth quarter of 2022 (4Q22) as 67.2 million PCs were shipped, down 28.1% from the prior year, according to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. The 4Q22 shipments are comparable to the fourth quarter of 2018, when the market was constrained by Intel's supply challenges. It is clear the pandemic boom is over for the PC market, but despite recent declines, annual shipments for 2022 were well above pre-pandemic levels at 292.3 million units for the full year. However, demand remains a concern as most users have relatively new PCs and the global economy worsens.
"Average selling prices (ASPs) across many channels also fell as excess channel inventory over the course of the past few months triggered discounting in an effort to spur demand," said Jitesh Ubrani, research manager for IDC's Mobility and Consumer Device Trackers. "Despite these efforts, inventory management of finished PCs as well as components will remain a key issue in the coming quarters and has the potential to further affect ASPs."
Supply side activity shows many large vendors entered 2023 with a cautious outlook, but the consensus is that portions of the PC market could return to growth in late 2023 with the overall market following in 2024. The commercial segment has several drivers towards growth, including the approaching end of support for Windows 10 and a building refresh cycle, while the consumer market remains a wildcard for 2023 and beyond.
"Consecutive quarters of declines clearly paint a gloomy picture of the PC market, but this is really all about perception," said Ryan Reith, group vice president with IDC's Worldwide Mobility and Consumer Device Trackers. "2021 was near historic levels for PC shipments, so any comparison is going to be distorted. There’s no question when we look back at this time that the rise and fall of the PC market will be one for the record books, but plenty of opportunity still lies ahead. We firmly believe the market has the potential to recover in 2024 and we also see pockets of opportunity throughout the remainder of 2023."
Share on:
Suggested Items
China Smartphone Market Grew 3.3% in 1Q25, Outperforming Global Growth Ahead of US-China Trade Tensions
04/17/2025 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China's smartphone market shipped 71.6 million units in 1Q25, a 3.3% year-on-year (YoY) increase.
IPC Strengthens Electronics Industry Awareness with Appointment of Carrie Sessine as Global Communications Vice President
04/16/2025 | IPCIPC, the global electronics association, announces the strategic appointment of Carrie Sessine as vice president of global communications. This newly created executive position underscores the association’s commitment to championing the electronics industry's critical contributions to global innovation and economic growth.
QD-OLED to Account for 73% of OLED Monitor Shipments in 2025, Driven by Advancing Technology and New Products
04/16/2025 | TrendForceTrendForce’s latest investigations reveal that ongoing advancements in OLED displays are propelling the growth of QD-OLED monitor shipments. QD-OLED’s share of OLED monitor shipments is expected to rise from 68% in 2024 to 73% in 2025, highlighting its strong competitiveness in the high-end monitor market.
Worldwide Smartphone Market Grew 1.5% in Q1 2025, Amid On-going US-China Trade Tension
04/15/2025 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker , global smartphone shipments increased 1.5% year-over-year (YoY) to 304.9 million units in the first quarter of 2025 (1Q25).
The Marketing Minute: Strategic Short-form Content Builds Brand Momentum
04/17/2025 | Brittany Martin -- Column: The Marketing MinuteLast month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.