-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueWhat's Your Sweet Spot?
Are you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche. What are their insights?
Moving Forward With Confidence
In this issue, we focus on sales and quoting, workforce training, new IPC leadership in the U.S. and Canada, the effects of tariffs, CFX standards, and much more—all designed to provide perspective as you move through the cloud bank of today's shifting economic market.
Intelligent Test and Inspection
Are you ready to explore the cutting-edge advancements shaping the electronics manufacturing industry? The May 2025 issue of SMT007 Magazine is packed with insights, innovations, and expert perspectives that you won’t want to miss.
- Articles
- Columns
- Links
- Media kit
||| MENU - smt007 Magazine
Würth Elektronik at embedded world 2023
February 23, 2023 | Wurth ElektronikEstimated reading time: 2 minutes

Würth Elektronik will be presenting itself at embedded world in Nuremberg from 14–16 March 2023 (Hall 2, Stand 110) as a manufacturer of electronic and electromechanical components and as a partner to developers. True to its motto “more than you expect!”, the manufacturer will be showcasing the services it offers to help its customers bring their products to market faster. These range from online platforms such as REDEXPERT, which, for example, facilitate the selection of suitable components based on real measured values, to training courses and individual design-in support. One example of the component specialist’s knowledge transfer is a workshop on the first day of the trade show. The trade fair finishes with a Student Day which is dedicated to promoting young talent.
At embedded world, Würth Elektronik will be presenting products from the fields of passive components, electromechanical components, power modules, optoelectronics, thermal management, wireless connectivity & sensors and automotive. At “theme islands”, experts from Würth Elektronik will provide advice on important decision-making parameters for component selection. They will address the requirements of industry typical applications such as in industrial electronics or automotive and present helpful and practical solutions for standard and customer-specific components. Würth Elektronik will also present and explain joint reference designs with semiconductor manufacturers at the show. The free online simulation platform REDEXPERT will also be a topic at the trade fair.
Protecting interfaces
Electromagnetic compatibility has always been a key issue for the manufacturer, as will be demonstrated once again this time. Dr. Heinz Zenkner, EMC expert at Würth Elektronik, will hold a practice-oriented workshop on “Industrial interfaces under EMC aspects.” The workshop, which will take place on March 14, 2023, from 2:00 to 6:00 p.m., will revolve around how to implement robust electronic design to protect interfaces. The focus will be on EMI filter designs that attenuate emissions above 500 MHz. The workshop will look at circuit design, EMC interface filters and grounding systems. Dr. Zenkner will explain these aspects using an industrial interface card with Wi-Fi connectivity. For the workshop, which is an integral part of embedded world conference and therefore subject to a fee, prior registration is required at embedded world Conference 2023 (weka-fachmedien.de).
“We see ourselves as a partner to our customers and supply not only components – directly from stock – but an overall concept,” affirms Alexander Gerfer, CTO of the Würth Elektronik eiSos Group. “The combination of exact product data, the REDEXPERT selection and design tool supported by measured value data, as well as numerous proprietary reference designs enables developers to find the perfect solution with our components quickly and easily. We are also demonstrating this with our embedded-world presence.”
Suggested Items
DownStream Acquisition Fits Siemens’ ‘Left-Shift’ Model
06/26/2025 | Andy Shaughnessy, I-Connect007I recently spoke to DownStream Technologies founder Joe Clark about the company’s acquisition by Siemens. We were later joined by A.J. Incorvaia, Siemens’ senior VP of electronic board systems. Joe discussed how he, Rick Almeida, and Ken Tepper launched the company in the months after 9/11 and how the acquisition came about. A.J. provides some background on the acquisition and explains why the companies’ tools are complementary.
Elementary Mr. Watson: Retro Routers vs. Modern Boards—The Silent Struggle on Your Screen
06/26/2025 | John Watson -- Column: Elementary, Mr. WatsonThere's a story about a young woman preparing a holiday ham. Before putting it in the pan, she cuts off the ends. When asked why, she shrugs and says, "That's how my mom always did it." She asks her mother, who gives the same answer. Eventually, the question reaches Grandma, who laughs and says, "Oh, I only cut the ends off because my pan was too small." This story is a powerful analogy for how many PCB designers approach routing today.
Siemens Turbocharges Semiconductor and PCB Design Portfolio with Generative and Agentic AI
06/24/2025 | SiemensAt the 2025 Design Automation Conference, Siemens Digital Industries Software today unveiled its AI-enhanced toolset for the EDA design flow.
Cadence AI Autorouter May Transform the Landscape
06/19/2025 | Andy Shaughnessy, Design007 MagazinePatrick Davis, product management director with Cadence Design Systems, discusses advancements in autorouting technology, including AI. He emphasizes a holistic approach that enhances placement and power distribution before routing. He points out that younger engineers seem more likely to embrace autorouting, while the veteran designers are still wary of giving up too much control. Will AI help autorouters finally gain industry-wide acceptance?
Beyond Design: The Metamorphosis of the PCB Router
06/18/2025 | Barry Olney -- Column: Beyond DesignThe traditional PCB design process is often time-consuming and labor-intensive. Routing a complex PCB layout can consume up to 30% of a designer’s time, and addressing this issue is not straightforward. We have all encountered this scenario: You spend hours setting the constraints and finally hit the Go button, only to be surprised by the lack of visual appeal and the obvious flaws in the result.