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Current IssueAdvancing the Advanced Materials Discussion
Moore’s Law is no more, and the advanced material solutions to grapple with this reality are surprising, stunning, and perhaps a bit daunting. Buckle up for a dive into advanced materials and a glimpse into the next chapters of electronics manufacturing.
Inventing the Future With SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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Call for Papers EIPC Summer Conference Munich, Germany
March 9, 2023 | EIPCEstimated reading time: Less than a minute

One thing is for sure, an EIPC Conference covers all of those three requirements, so delegates invariably leave us having read, conferred and written to completion. Not to say dined as well!
Taking place in Munich on 15-16 June 2023, the highlight will be a visit to the World of BMW and their Museum at Olympiapark, just outside the city on the 15th. But over those two days we plan to cover much other territory, as may be seen from our ‘wish list’ of topics that we would like to see covered. There is scope for everyone, so would you please be kind enough to allow us to share your knowledge and send us a summary as soon as you may.
Please may we have your abstract submission no later than March 31.
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Klaus Koziol - atgSuggested Items
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
Elementary Mr. Watson: Running the Signal Gauntlet
09/11/2025 | John Watson -- Column: Elementary, Mr. WatsonIf you’ve ever run a military obstacle course, you know it’s less “fun fitness challenge” and more “how can we inflict as much pain in the shortest time possible?” You start fresh—chest out, lungs full of confidence, thinking you might even look good doing this—and 10 seconds later, you’re questioning all your life choices.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide
08/20/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn global sourcing, the difference between a competitive edge and a catastrophic disruption often comes down to how well you vet your suppliers. Sourcing advanced PCBs, precision components, or materials for complex assemblies demands diligence, skepticism, and more than a little time on airplanes. Here’s how to do your due diligence when evaluating international suppliers and why cutting corners can cost you more than money.
It’s Only Common Sense: Why Failure Is an Opportunity for Growth
08/18/2025 | Dan Beaulieu -- Column: It's Only Common SenseIt’s only common sense that failure, as painful as it may be, is one of the best teachers. Whether you’re running a business, managing a team, or navigating your personal journey, failure offers an unparalleled opportunity to learn, grow, and emerge stronger. If you’re not failing now and then, you’re likely not trying hard enough or pushing yourself out of your comfort zone. Here’s why failure is not just inevitable but also invaluable, and how to use it as a steppingstone to success.