The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
March 17, 2023 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 2 minutes
The captive shop used to be the rule, not the exception. Until outsourcing caught on, that is. North American captive shops went the way of the dodo bird, and the PCB market hasn’t been the same since. Even R&D went out the window, or offshore, if you want to be technical about it.
But Schweitzer Engineering Laboratories (SEL) is something of a wild card. The company recently opened a new captive facility in Idaho, and the industry is paying close attention.
This week, Nolan Johnson goes deep with an interview with SEL technologists, who discuss the new facility and their plans for the future. Is the captive format the way forward for PCB manufacturing, or is this an anomaly?
We also feature an interview with designer Adam Thorvaldson, who came in second in the IPC Design Competition, and Pete Starkey’s thorough review of the ICT annual general meeting. Don’t forget to read Mark Laing’s state of the union for the EMS industry, and Kelly Dack’s twist on “The Tale of Five Monkeys,” or in this case, CAD monkeys.
Schweitzer: Building Inner Strength
Published March 15
How many captive shops are there in the U.S. now? We’re about to have one more, as Schweitzer Engineering Laboratories (SEL) ramps up production on its new captive facility in Boise, Idaho. Nolan Johnson conducted this interview with three SEL managers, who outline their plans for this state-of-the-art North American facility.
Runner-up Discusses IPC Design Competition
Published March 16
PCB designer Adam Thorvaldson had quite a run in the IPC Design Competition. He came in second place, despite being quite new to the EDA tool. But he plowed ahead and took care of business. He even came close to winning the competition. Check it out.
ICT Seminar 2023 Review: Energy, Thermals, and Assistive Technology
Published March 16
Technical Editor Pete Starkey has been busy lately—he’s our “go-to guy” for covering industry seminars in Europe. He recently attended the annual general meeting of the Institute of Circuit Technology, which culminated in Rex Rozario OBE receiving an ICT Honorary Fellowship. Among the news to come out of this event: Europe’s share of PCB production has plummeted in the last 20 years, but revenues have remained fairly stable.
The EMS ‘State of the Union'
Published March 15
Following on the heels of the presidential State of the Union address, Mark Laing of Siemens Digital Industries Software offers this SOTU of the American EMS segment. As he points out, high-mix is the watchword of the day, and EMS providers are now stocking inventory to preclude future supply chain snafus.
Target Condition: The Tale of Five CAD Monkeys
Published March 16, 2023
You may have heard “The Tale of Five Monkeys,” which deals with a handful of primates learning new behaviors through negative reinforcement. Columnist and noted folklorist Kelly Dack brings us a new twist on this story, now focusing on five PCB designers—or CAD monkeys. Grab a banana and read on!
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
SEMICON West: The Path to a $1 Trillion Future
10/14/2025 | Marcy LaRont, I-Connect007After more than 50 years in San Francisco, SEMICON West moved its 2025 show to Phoenix, which is significant because it highlights the importance of Arizona as a semiconductor and tech hub. Though the show will be back in San Francisco in 2026, the overwhelmingly warm welcome SEMI received from Arizona Governor Katie Hobbs, Phoenix Mayor Kate Gallego, and ASU President Michael Crowe—who has been responsible for ASU repeatedly achieving the U.S. News and World Reports most innovative university ranking—was remarked upon repeatedly. All indications are that SEMICON West may well be back in Phoenix after that 2026 season.
Technica USA Named Exclusive U.S. Distributor for DCT Cleaning Products
10/14/2025 | Technica USATechnica USA is pleased to announce a strategic partnership with DCT USA, LLC, becoming the exclusive master distributor of DCT cleaning products in the United States, effective November 1, 2025.
Is Glass Finally Coming of Age?
10/13/2025 | Nolan Johnson, I-Connect007Substrates, by definition, form the base of all electronic devices. Whether discussing silicon wafers for semiconductors, glass-and-epoxy materials in printed circuits, or the base of choice for interposers, all these materials function as substrates. While other substrates have come and gone, silicon and FR-4 have remained the de facto standards for the industry.
Amplifying Innovation: New Podcast Series Spotlights Electronics Industry Leaders
10/08/2025 | I-Connect007In the debut episode, “Building Reliability: KOKI’s Approach to Solder Joint Challenges,” host Marcy LaRont speaks with Shantanu Joshi, Head of Customer Solutions and Operational Excellence at KOKI Solder America. They explore how advanced materials, such as crack-free fluxes and zero-flux-residue solder pastes, are addressing issues like voiding, heat dissipation, and solder joint reliability in demanding applications, where failure can result in costly repairs or even catastrophic loss.
The Training Connection, LLC Welcomes Industry Veteran Jack Harris to Lead Training Partnerships
10/07/2025 | The Training Connection LLCThe Training Connection, LLC (TTC-LLC), a premier provider of test engineering and development training, is proud to announce that Jack Harris, one of the most recognized names in electronics manufacturing training and technical development, has joined the company as Relationship Lead, Training.