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The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

It’s Only Common Sense: Lighten Up!

06/08/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There’s a strange thing that happens when you’ve been in business for a while. Somewhere between production schedules, endless emails, delayed shipments, quarterly reports, and meetings, we forget how to have fun. We start acting like joy is somehow unprofessional. Like if you smile too much at work, people won’t take you seriously. I’ve never believed that for a second. In fact, the longer I’ve been around business, the more convinced I’ve become that the happiest companies are usually the most creative, productive, and successful companies in the room.

Five Questions With… Sydney Xiao, President, East Asia Region, Global Electronics Association

06/04/2026 | Global Electronics Association
AI infrastructure is reshaping the electronics industry, shifting demand from consumer products to high-performance computing systems and driving new opportunities and challenges across the global supply chain. In this edition of “Five Questions With…,” Sydney Xiao highlights the growing importance of talent development, supply chain resilience, collaboration, and standards as companies navigate rapid technological and geopolitical change.

How to Classify Your Product: Is It Defence, Dual-Use, or Civil?

06/02/2026 | Didrik Bech, CONFIDEE
In my previous article, I discussed the importance of documenting and vetting your supply chain. But even the most transparent and controlled supply chain will not protect a company that does not properly classify its product. Sooner or later, every company operating within technology, electronics, aerospace, drones, telecommunications, software, or defence-related manufacturing will face a question that sounds simple, yet it is often difficult to answer: Is your product defence, dual-use, or civil?

An Active, Growing PCB Industry Tilts Toward High-Complexity Leaders

05/21/2026 | Mike Carano and Thiago Guimaraes, Global Electronics Association
Recent PCB market conditions point to an industry that is active and still expanding in important segments. Demand tied to AI infrastructure, servers, high-layer-count multilayer boards, HDI, ADAS, and defense-related programs remains an important driver of the market. These segments are helping sustain momentum even as conditions in other areas remain more mixed. The result is not a uniformly rising market, but one in which enough high-value activity is flowing through to keep much of the industry on a solid footing.
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