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Suggested Items

The Marketing Minute: Your Marketing Funnel Has a Memory Problem

03/11/2026 | Brittany Martin -- Column: The Marketing Minute
Many marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.

The Chemical Connection: Some Amusing Stories from APEX EXPO

02/24/2026 | Don Ball -- Column: The Chemical Connection
Once again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.

The Marketing Minute: Same Trade Show, Stronger Story

01/14/2026 | Brittany Martin -- Column: The Marketing Minute
Every year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?

Razor-sharp Focus: Jeff Barth Built JWB Through Focus, Trust, and Innovation

01/06/2026 | Brittany Martin, Community Magazine
For Jeff Barth, entrepreneurship has always come naturally. He grew up in the Midwest, always looking for the next challenge—from setting up lemonade stands to mowing lawns and shoveling snow for neighbors. “I’ve always loved the game of business,” says Jeff, now president of JWB Manufacturing, “by challenging myself, learning new skills, and building relationships that help everyone grow.”

It’s Only Common Sense: Stop Talking About Teamwork and Start Paying for It

12/29/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Companies love to talk about teamwork. They slap it on posters, paint it on walls, and preach it in meetings. They say, “We win together” and “There’s no ‘I’ in team.” But in handing out bonuses, promotions, or praise, they reward individual numbers, not collective effort. You can’t preach collaboration while paying for competition or tell people to work together, then build a system that rewards them for protecting their turf. That’s not a culture; it’s a contradiction.
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