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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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Lupita Maurer Appointed President at Polar Instruments, Inc
July 27, 2023 | Polar InstrumentsEstimated reading time: Less than a minute
Coinciding with our move to new offices in central Beaverton, OR, Polar appoints Lupita Maurer as President of Polar Instruments, Inc.
“I am excited and honored to take up the opportunity of heading up Polar Inc,” explains Maurer. “Ken Taylor, our outgoing president, has set a high level of expectation for the organization. Polar’s increasing market in the design space, alongside our existing customer base in the PCB fabrication industry, combined with the effects of reshoring, are shaping exciting new opportunities for our US operation."
Maurer has been a key player in Polar’s sales operation up to this point. Prior to joining, she held software related positions at Tektronix, giving her broad experience in a T&M background.
Taylor will retain a non-executive position on the board of the company allowing us to tap into his years of wisdom in the business. The tight knit team at Polar Inc provide sales service and support for the expanding customer base of Signal integrity modeling, documentation and measurement tools.
For further information, please contact your local Polar office. Contact details may be found at polarinstruments.com. Further product information and technical tips are on the Polar YouTube channel.
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Rachael Temple - AlltematedSuggested Items
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.
The Marketing Minute: Same Trade Show, Stronger Story
01/14/2026 | Brittany Martin -- Column: The Marketing MinuteEvery year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?