The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Global PC Shipments Expected to Return to Growth in 2024 Albeit Below 2019 Pre-Pandemic Levels
August 29, 2023 | IDCEstimated reading time: 2 minutes
The road to recovery for personal computers (PCs) has been challenging coming off explosive years in 2020 and 2021, but signs of growth are finally returning. According to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, PC shipments are forecast to grow 3.7% year over year in 2024 reaching 261.4 million shipments. This shipment volume will be higher than the 259.6 million in 2018, but still below 2019 levels. The industry still faces challenges including concerns around the consumer market refresh cycle, businesses pushing device purchases forward, and education budgets that are not rebounding in many markets. As a result, 2023 shipments are forecast to decline 13.7% year over year to 252 million units.
"Consumer demand remains tepid at best as the segment continues to face economic headwinds," said Jitesh Ubrani, research manager for IDC Mobility and Consumer Device Trackers. "Consumer demand for PCs also faces challenges from other devices including smartphones, consoles, tablets, and more, marking 2023 as the year with the greatest annual decline in consumer PC shipments since the category's inception."
The commercial PC market is getting very interesting for several reasons. From a processor standpoint we are arguably seeing some of the biggest shifts in commercial PC history with AMD reaching 11% share in 2022 and Apple just over 5% in 2022. Additionally, the introduction of generative AI has all IT decision makers questioning where to prioritize budgets. And while AI-capable PCs are not ready today, they are coming and have shifted some of the discussion around device purchasing within businesses. Lastly, the move to remote/hybrid work environments has not gone away and as a result we're still hearing that many companies are listening to the requests of their employees. This includes which brands, types of PCs, and whether multiple PCs are needed for those that are in a hybrid work environment.
"These days it's hard to have a conversation that doesn't involve AI and where and how to invest," said?Ryan Reith, group vice president with IDC's Worldwide Mobile and Consumer Device Trackers. "Commercial PCs will remain interesting for years to come with technology advances adding an extra element to decision making, but it's important to remember that Windows 10 end of support comes in 2025 and this will drive commercial refresh regardless of whether companies are waiting on more advanced PCs or just needing to update an aging installed base. It seems clear that Apple sees an opportunity to continue its growth in the commercial segment and this will be an angle to watch closely going forward."
Share on:
Testimonial
"Your magazines are a great platform for people to exchange knowledge. Thank you for the work that you do."
Simon Khesin - Schmoll MaschinenSuggested Items
Firefly Aerospace Announces Strategic Acquisition of SciTec to Advance National Security Capabilities
10/07/2025 | Firefly AerospaceFirefly Aerospace, a market leading space and defense technology company, has entered into a definitive agreement to acquire SciTec, Inc., a leader in advanced national security technologies, for approximately $855 million through a combination of $300 million in cash and $555 million in Firefly shares issued to SciTec owners at a price of $50 per share.
High-Tech Hill Technology Park Opens: Four New Factories Launched
09/26/2025 | TeltonikaThe ambitious vision announced in late 2020 to build a world-class technology park in Liepkalnis, Vilnius, has become a reality. AGP Investments, led by entrepreneur Arvydas Paukštys, together with high-tech leaders Teltonika and TLT, today inaugurated four new factories at the Vilnius High-Tech Hill Technology Park.
U.S. Manufacturing Jobs Decline Amid Tariffs and Immigration Crackdown
09/17/2025 | I-Connect007 Editorial TeamManufacturers in the U.S. are cutting jobs even as President Donald Trump pushes policies he says will revitalize the industry. Employers shed 12,000 manufacturing jobs in August, while payrolls in the sector have fallen by 42,000 since April, according to a new analysis from the Center for American Progress (CAP) based on government labor data.
Defense Speak Interpreted: If CHIPS Cuts Back, What Happens to Electronics Packaging Funds?
09/02/2025 | Dennis Fritz -- Column: Defense Speak InterpretedIn my May column, I examined the topic of the CHIPS Act and its current status as a U.S. government program. I found that CHIPS activities continue, but some corporations have delayed or canceled them because of budget cuts or corporation-specific problems. However, CHIPS integrated circuits—mostly administered by the Department of Commerce—don’t fully drive the electronics interconnection activity being funded by the government. Let’s cover the progress/status of other programs:
Ecolab to Acquire Ovivo’s Electronics Ultra-Pure Water Business
08/15/2025 | EcolabEcolab Inc. has entered into a definitive agreement to acquire Ovivo’s Electronics business, a leading and fast-growing global provider of breakthrough ultra-pure water technologies for semiconductor manufacturing.