Standard of Excellence: Delivering Excellence—A Daily Goal
Knocking Down the Bone Pile: Tin Whisker Mitigation in Aerospace Applications, Part 3
The Knowledge Base: Building the Workforce of Tomorrow With EMAC
MacDermid Alpha to Exhibit at The Electric & Hybrid Vehicle Technology Expo, Novi
September 11, 2023 | MacDermid AlphaEstimated reading time: 1 minute
MacDermid Alpha Electronics Solutions, a leading provider of integrated materials and technologies for the electronics industry, will be at The Electric & Hybrid Vehicle Technology Expo 2023 in Novi from September 12 and 14. Engage the industry experts at booth 1411, where they will showcase their latest integrated material solutions. Visitors can discover, using data-driven models, how MacDermid Alpha solutions enhance electric vehicles' range and reliability by optimizing inverter power and enabling increased battery efficiency.
Powerful solutions when performance matters
“Our team anticipates this show, where we have the opportunity to meet automotive engineers and designers and offer guidance on material technology selection to improve EV efficiency,” says Chris Klok,?Director of Vehicle Electrification Technology. Chris continues by highlighting the topics MacDermid Alpha will cover. He mentions the importance of efficient thermal management, “It is about microns and millimeters. Thermal interface materials not optimized can easily be displaced by vibrations or temperature changes. Our expertise in this area helps engineers and designers make the optimal choice.” Moving on to the battery management system, Chris emphasizes the need for ’high-reliability solder alloys’ in applications where solder is the preferred choice. In the realm of powertrain consideration, he points out that “the shift from silicon-based power modules to advanced alternatives like silicon carbide is revolutionizing the industry and requires sintering as the joining technology. This change dictates the use of our?Argomax®?silver-sintering as the assembly technology,” Chris concludes by highlighting: “Our solutions are also used in charging infrastructure, where integrated materials extend component life and charging efficiency. In fact, we have just launched RELIANCE – our Reliability Enhancement Tool – Powered by Integrated Solutions Data Matrix which clearly demonstrates optimum material choice selections.
The MacDermid Alpha team looks forward to meeting show visitors at booth 1411, to demonstrate RELIANCE – Reliability Enhancement Tool, share insights, collaborate, and shape the future of electric vehicles together.?
The Electric & Hybrid Vehicle Technology Expo co-located with The Battery Show in North America brings together engineers, business leaders, and top industry companies to discuss technologies and innovations that are influencing the future of electric vehicles. Visiting the MacDermid Alpha booth at this show is an opportunity to explore enabling material technologies surrounding EV battery applications.?
Share on:
Suggested Items
Driving Innovation: Direct Imaging vs. Conventional Exposure
07/01/2025 | Simon Khesin -- Column: Driving InnovationMy first camera used Kodak film. I even experimented with developing photos in the bathroom, though I usually dropped the film off at a Kodak center and received the prints two weeks later, only to discover that some images were out of focus or poorly framed. Today, every smartphone contains a high-quality camera capable of producing stunning images instantly.
Hands-On Demos Now Available for Apollo Seiko’s EF and AF Selective Soldering Lines
06/30/2025 | Apollo SeikoApollo Seiko, a leading innovator in soldering technology, is excited to spotlight its expanded lineup of EF and AF Series Selective Soldering Systems, now available for live demonstrations in its newly dedicated demo room.
Indium Corporation Expert to Present on Automotive and Industrial Solder Bonding Solutions at Global Electronics Association Workshop
06/26/2025 | IndiumIndium Corporation Principal Engineer, Advanced Materials, Andy Mackie, Ph.D., MSc, will deliver a technical presentation on innovative solder bonding solutions for automotive and industrial applications at the Global Electronics A
Fresh PCB Concepts: Assembly Challenges with Micro Components and Standard Solder Mask Practices
06/26/2025 | Team NCAB -- Column: Fresh PCB ConceptsMicro components have redefined what is possible in PCB design. With package sizes like 01005 and 0201 becoming more common in high-density layouts, designers are now expected to pack more performance into smaller spaces than ever before. While these advancements support miniaturization and functionality, they introduce new assembly challenges, particularly with traditional solder mask and legend application processes.
Knocking Down the Bone Pile: Tin Whisker Mitigation in Aerospace Applications, Part 3
06/25/2025 | Nash Bell -- Column: Knocking Down the Bone PileTin whiskers are slender, hair-like metallic growths that can develop on the surface of tin-plated electronic components. Typically measuring a few micrometers in diameter and growing several millimeters in length, they form through an electrochemical process influenced by environmental factors such as temperature variations, mechanical or compressive stress, and the aging of solder alloys.