Thailand's PC Monitor Market Declined by 1.5%, But the Consumer Market Grew by 3.0% YoY in 2Q23
September 18, 2023 | IDCEstimated reading time: 1 minute

Thailand's PC monitor market declined by 1.5% year over year (YoY) and grew by 0.1% quarter over quarter (QoQ) at 250,000 units in 2Q23. Market players started to balance their tier 1 channel inventory in 2H22, so the inventory level is now under control. Because consumer demand has softened after the COVID-19 pandemic, vendors and channels are more cautious in balancing sell-in volume and market demand.
Most tier 1 distributors have less than 6 weeks of inventory, which is significantly better compared with 2022. Meanwhile, the commercial market declined by 10.2% YoY to 77,000 units in 2Q23. The general election in May 2023 resulted in the commercial market to wait and see the situation until the announcement of a new government formed.
"However, the election is expected to prolong until 2H23. Commercial will most likely refresh contracts after official election result announcement," says Puwanart Pientanyakij, Market Analyst, Devices Research, IDC Thailand.
Top 5 Companies Highlights, 2Q23
Acer Group leads the market with a 23.1% share. After clearing its aging stocks and balancing its channel's inventory, Acer Group shipped in bulk volume again in 2Q23.
Dell is at second position with a 14.5% share. It secured the top position in the commercial segment with its good reputation in shorter lead time deliverables and due to a channels marketing program.
TPV holds the third spot with a 14.2% share. It has been able to manage its channel partners' inventory at a healthy level since the early part of the year. Also, it shipped in more entry-level monitors in the quarter with aggressive prices to push sellouts.
LG Electronics is in fourth place with a 10.5% share in the quarter. Even though it declined in shipment, LG Electronics is one of a few brands that have good performance in large screen sizes and was able to have both QoQ and YoY growth.
Lenovo is in fifth place with a 10.4% share. Despite the total shipment decline for Lenovo, it gained share in the commercial segment against last year during the same period with some project fulfilments in the quarter.
Suggested Items
Creative Electron Strengthens Leadership Team with Strategic Appointments in Marketing and SMT Business Unit
05/08/2025 | Creative ElectronCreative Electron, the largest U.S. manufacturer of X-ray inspection systems for the electronics industry, is proud to announce the addition of two seasoned leaders to its executive team: Wagner Lima as Marketing Director and Giancarlo De La Garza as SMT Business Unit Director.
Kyocera Licenses Quadric’s Chimera GPNPU AI Processor IP
05/08/2025 | BUSINESS WIREQuadric announced that Kyocera Document Solutions Inc. (hereinafter: Kyocera) has licensed the Chimera™ general purpose neural processor (GPNPU) intellectual property (IP) core for use in next generation office automation system on-chip (SoC) designs.
OLED Monitor Shipments Surge 175% YoY in the First Quarter; ASUS Rises to Second Place
05/08/2025 | TrendForceTrendForce’s latest investigation reveals that global OLED monitor shipments remain in rapid growth mode. With brands actively launching new models, shipments hit a record high of approximately 507,000 units in 1Q25, marking a 175% YoY increase.
Ericsson, Nokia, ANDREW, and Huawei Take Top Spots in ABI Research’s DAS/DRS Vendors Competitive Ranking
05/07/2025 | ABI ResearchDriven by the growing demand for seamless connectivity and 5G readiness, the Distributed Antenna System (DAS) and Distributed Radio System (DRS) market is shifting toward more intelligent, scalable solutions tailored to diverse enterprise environments.
SolderKing Achieves the Prestigious King’s Award for Enterprise in International Trade
05/06/2025 | SolderKingSolderKing Assembly Materials Ltd, a leading British manufacturer of high-performance soldering materials and consumables, has been honoured with a King’s Award for Enterprise, one of the UK’s most respected business honours.