Thailand's PC Monitor Market Declined by 1.5%, But the Consumer Market Grew by 3.0% YoY in 2Q23
September 18, 2023 | IDCEstimated reading time: 1 minute

Thailand's PC monitor market declined by 1.5% year over year (YoY) and grew by 0.1% quarter over quarter (QoQ) at 250,000 units in 2Q23. Market players started to balance their tier 1 channel inventory in 2H22, so the inventory level is now under control. Because consumer demand has softened after the COVID-19 pandemic, vendors and channels are more cautious in balancing sell-in volume and market demand.
Most tier 1 distributors have less than 6 weeks of inventory, which is significantly better compared with 2022. Meanwhile, the commercial market declined by 10.2% YoY to 77,000 units in 2Q23. The general election in May 2023 resulted in the commercial market to wait and see the situation until the announcement of a new government formed.
"However, the election is expected to prolong until 2H23. Commercial will most likely refresh contracts after official election result announcement," says Puwanart Pientanyakij, Market Analyst, Devices Research, IDC Thailand.
Top 5 Companies Highlights, 2Q23
Acer Group leads the market with a 23.1% share. After clearing its aging stocks and balancing its channel's inventory, Acer Group shipped in bulk volume again in 2Q23.
Dell is at second position with a 14.5% share. It secured the top position in the commercial segment with its good reputation in shorter lead time deliverables and due to a channels marketing program.
TPV holds the third spot with a 14.2% share. It has been able to manage its channel partners' inventory at a healthy level since the early part of the year. Also, it shipped in more entry-level monitors in the quarter with aggressive prices to push sellouts.
LG Electronics is in fourth place with a 10.5% share in the quarter. Even though it declined in shipment, LG Electronics is one of a few brands that have good performance in large screen sizes and was able to have both QoQ and YoY growth.
Lenovo is in fifth place with a 10.4% share. Despite the total shipment decline for Lenovo, it gained share in the commercial segment against last year during the same period with some project fulfilments in the quarter.
Suggested Items
I-Connect007’s Editor’s Choice: Five Must-Reads for the Week
07/04/2025 | Marcy LaRont, I-Connect007For our industry, we have seen several bullish market announcements over the past few weeks, including one this week by IDC on the massive growth in the global server market. We’re also closely watching global trade and nearshoring. One good example of successful nearshoring is Rehm Thermal Systems, which celebrates its 10th anniversary in Mexico and the official opening of its new building in Guadalajara.
Weather RADAR Market Set to Hit Valuation of US$ 816.19 Million by 2033
07/04/2025 | PRNewswireThe global weather RADAR market was valued at US$ 158.43 million in 2024 and is projected to reach US$ 816.19 million by 2033, growing at a CAGR of 21.42% during the forecast period 2025–2033.
Philippines PC Market Falls 12.2% in Q1 2025 as Education Demand Slows
07/04/2025 | IDCAccording to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Devices Tracker, Q1 2025, the Philippines' traditional PC Market (desktops, notebooks, and workstations) dropped by 12.2% YoY in Q1 2025 to 617 thousand units.
SMT007 Magazine July—What’s Your Competitive Sweet Spot?
07/01/2025 | I-Connect007 Editorial TeamAre you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche—what are their insights? In the July 2025 issue of SMT007 Magazine, we spotlight companies thriving by redefining or reinforcing their niche and offer insights to help you evaluate your own.
Global Dry Film Photoresist Market Set for Robust Growth with Expanding Semiconductor Ecosystem
06/24/2025 | PRNewswireIn 2024, the global market size of Dry Film Photoresist was estimated to be worth US$939 million and is forecast to reach approximately US$1191 million by 2031 with a CAGR of 3.5% during the forecast period 2025-2031.