The Marketing Minute: Cracking the Code of Technical Marketing
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Towards a Silicon to Systems Industrial Strategy
September 25, 2023 | Alison JamesEstimated reading time: 1 minute
Introduction
Electronics systems are at the heart of almost all modern technology. The performance and functionality of these systems have increased at breathtaking speed, chiefly as a result of advancements in semiconductor technology. Semiconductors do not function in isolation. They gain functionality through electronic interconnection with other components on printed circuit boards (PCBs). These electronics systems feature prominently in key sectors like defence, aerospace, space, automotive, medical, and high-performance computing, but electronics are vital to every industry and are central to a variety of EU priorities, including the twin digital and green transitions and Europe’s technological sovereignty.
There is near universal agreement on the importance of the European electronics manufacturing base among companies that manufacture and purchase electronics. A survey fielded in July 2023 by IPC and partners across market sectors indicates more than 95% of companies believe a robust European electronics ecosystem, including PCB and EMS industries, is critical to regional security, industrial resiliency, and economic competitiveness. Yet, a clear majority also believes the EU lacks key PCB (88%) and EMS (61%) capabilities. Survey respondents signalled a strong interest in new EU policy measures to strengthen the global competitiveness of the European PCB and EMS industries.
To read this entire article, which appeared in the September 2023 issue of SMT007 Magazine, click here.
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