-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Legislative Outlook: Helping or Hurting?
This month, we examine the rules and laws shaping the current global business landscape and how these factors may open some doors but may also complicate business operations, making profitability more challenging.
Advancing the Advanced Materials Discussion
Moore’s Law is no more, and the advanced material solutions to grapple with this reality are surprising, stunning, and perhaps a bit daunting. Buckle up for a dive into advanced materials and a glimpse into the next chapters of electronics manufacturing.
Inventing the Future With SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
The SEL Supply Line: An Introduction
October 2, 2023 | Barry Matties, I-Connect007Estimated reading time: 1 minute

During my recent tour of SEL’s new $100 million PCB factory in Moscow, Idaho, I spoke with Engineering Director John Hendrickson specifically about the partnerships they formed with the many equipment suppliers it took to build a new factory. I wanted to know when he’s choosing a supplier in a critical aspect, what is he looking for?
John Hendrickson: [As] close to home as possible. That's definitely one of the things we want to look for. Do their business philosophies align with ours, and do they have the right equipment sets to meet our needs? We find the right partner and maybe their equipment sets don't meet our needs today, but that's where we want to build those deep relationships and work together to develop technology that meets both of our goals.
John said that constant communication between all suppliers involved is key. Mike Brask, president of IPS and a key supplier to SEL, joined me on the SEL tour. I asked him to talk about the communication process from start to installation of the ENIG line.
Mike Brask: John had dedicated engineers for the ENIG line that would work on it with us throughout the entire process. SEL had also chosen their chemical supplier, so we met with them early in the process, aligned with them, and bound them to the project by integrating them into the decision loop of all the features that we'd want to build into the line. It was that trifecta approach—the customer, the chemical supplier, and us—with a clean sheet of paper working to identify potential problems and innovations.
As our conversation continued, I asked John about this collaborative approach.
Hendrickson: Mike and his expertise were instrumental for us—especially because, at the beginning of the project, our knowledge on the process was very limited. Mike and his team helped us understand some of the things we should and shouldn’t do. He pointed us in some directions based on his experience. Relying on them—and our other key suppliers’ expertise—to select the right equipment and help train our team gives us an advantage. We would meet at least once a week.
To read this entire conversation, which appeared in the September 2023 issue of PCB007 Magazine, click here..
Testimonial
"Your magazines are a great platform for people to exchange knowledge. Thank you for the work that you do."
Simon Khesin - Schmoll MaschinenSuggested Items
Global Sourcing Spotlight: Balancing Speed and Flexibility Without Sacrificing Control
10/15/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn global sourcing, speed is a necessity; however, speed without flexibility is a recipe for chaos. Likewise, flexibility without structure leads to inefficiency. Companies thrive when they build agile global sourcing strategies that allow them to move quickly while adapting to market fluctuations, customer demands, and supply chain disruptions. Here’s how leading organizations successfully navigate the critical gap between speed and flexibility in global sourcing.
Beyond the Board: Early Engagement Means Faster Prototyping for Defense Programs
10/14/2025 | Jesse Vaughan -- Column: Beyond the BoardIn the defense electronics sector, speed-to-market has shifted from being a commercial differentiator to a national security imperative. The ability to move from design concept to deployable system in months rather than years can provide the U.S. with important strategic advantages. Prototyping, once regarded as a costly and optional stage, has become the linchpin for accelerating program schedules while safeguarding performance, compliance, and mission reliability.
Technica Hosts In-House Visit from PCBAA
10/01/2025 | Technica USADavid Schild, Executive Director of PCBAA (Printed Circuit Board Association of America) visited Technica USA to discuss the activity in the market and the advocacy of the PCBAA. The organization was formed to work on Capitol Hill, educating, advocating and getting congressional support to legislate on behalf of building a stronger PCB and substrate manufacturing base in the U.S.A.
Global Sourcing Spotlight: Finding the Balance Between Cost and Quality
09/24/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn global sourcing, pursuing lower costs often takes center stage. It’s the shiny lure that gets buyers to cast their lines into unfamiliar waters. But seasoned professionals know that in the long run, sourcing is less about price tags and more about value. The real magic—and margin—lies in finding the balance between cost and quality.
Global Sourcing Spotlight: How to Evaluate Supplier Capabilities Worldwide
08/20/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn global sourcing, the difference between a competitive edge and a catastrophic disruption often comes down to how well you vet your suppliers. Sourcing advanced PCBs, precision components, or materials for complex assemblies demands diligence, skepticism, and more than a little time on airplanes. Here’s how to do your due diligence when evaluating international suppliers and why cutting corners can cost you more than money.