Sierra Space Named in Fast Company’s Third Annual List of Brands That Matter

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Sierra Space, a leading pureplay commercial space company building the first end-to-end business and technology platform in space, announced that it has been recognized by Fast Company in the publication’s third annual Brands That Matter list, honoring brands that communicate and demonstrate brand purpose. These companies and nonprofits have built cultural relevance and impact through compelling branding and efforts that naturally extend their presence into the community.

The final list, which includes large multinational conglomerates, small-but-mighty companies, and nonprofits, recognizes 165 brands that give people compelling reasons to care about them—and offer inspiration for others to buy in. All 165 have found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

All brands that applied were considered for overall recognition. Additionally, there are also honorees on category-specific lists based on region, size, and status.

Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact to compile the list, which includes General Motors, Girls Who Code, Intel, NFL, Logitech and more.