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It’s Only Common Sense: Innovative Sales Strategies for Success

07/22/2024 | Dan Beaulieu -- Column: It's Only Common Sense
A Girl Scout wanted to sell more cookies than any of her troop and was smart enough to know she couldn’t do it by going door to door. She knew other Girl Scouts planted themselves in front of grocery stores, and they did well. The previous year she had done the same thing but discovered a problem: People didn’t want to buy cookies on the way into the store, and on their way out, there was a chance they’d already bought some from the wide variety available. So, she put on her thinking cap and set herself up in front of the newly opened marijuana store, and yes, she sold more cookies than anyone else.

SMTA Releases Third Batch of Training Resources Donated by Bob Willis

06/26/2024 | SMTA
The Surface Mount Technology Association (SMTA) announces the release of several more photo libraries as part of a generous donation from renowned industry expert, Bob Willis.

Micron Expands Workforce Development Collaborations to Meet Future Semiconductor Job Demand

05/29/2024 | Micron
Micron Technology, Inc., one of the world’s largest semiconductor companies and the only U.S.-based manufacturer of memory, today announced a strategic expansion in workforce development initiatives to diversify the semiconductor workforce and build a robust talent pipeline through education and career reentry initiatives.

IPC Excellence in Education Award: Janene Stinson

05/27/2024 | Marcy LaRont, PCB007 Magazine
Janene Stinson of Boeing is this year’s proud winner of IPC’s Excellence in Education Award. This award recognizes Janene’s work in the defense and aerospace industry for over 30 years, and enduring contribution to workforce development in more than 20 years of teaching and training with IPC.

Real Time with... IPC APEX EXPO 2024: Electra's Passion for Inkjet Solder Mask Technology

05/15/2024 | Real Time with...IPC APEX EXPO
Don Monn, national sales manager for Electra Polymers, discusses his transition to Electra and the benefits of inkjet solder mask technology. He emphasizes the significance of product passion and understanding customer issues. Don also outlines Electra's mission and expansion plans, and addresses the current state of the PCB market and the importance of education.
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