-
- News
- Books
Featured Books
- I-Connect007 Magazine
Latest Issues
Current Issue
Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
- Articles
- Columns
- Links
- Media kit
||| MENU - I-Connect007 Magazine
Marcy’s Musings: Productronica 2023 and Coming Home
November 20, 2023 | Marcy LaRont, PCB007 MagazineEstimated reading time: 4 minutes
Productronica has concluded and I have wrapped up my first two weeks back on the I-Connect007 team. I’m exhausted, and I am looking forward to bit of a “lie-in,” as they say around here. It’s time to be home.
It was a great week in Munich. The show had 42,000 visitors, all descending on 88,000 square meters of show space over eight sprawling halls, to see some 1,400 exhibitors, representing 45 countries worldwide and all parts of the PCB/SMT provider supply chain. It appears the show has regained pre-pandemic levels of engagement, and we congratulate them.
Our team walked over 30 miles on an unforgiving concrete floor from Tuesday to Friday. Our sore feet were counterbalanced by opportunities to see many colleagues and industry friends, some whom we will not see again until 2025. For me, I could not have been happier to be thrust immediately into the action, to see first-hand all that is being accomplished in our industry to make our factories and products better, stronger, and faster. Process/factory automation, artificial intelligence (AI), workforce shortage, the CHIPS Act, and the economy were recurring topics as we walked and talked our way through the halls at Messe Munchen. After some time away from the industry, I came into the show with relatively fresh eyes. Here are some things that stood out for me.
Robotic Arms Are Everywhere
If I have one visual take-away from this show, it is that of robotic arms—bright colors, large and small—all moving deliberately at their specific tasks, reducing scrap levels from human error, and filling some of that gap in the workforce. Most of the robotics were for handling boards, but there seemed to be arms for all manner of process applications, again highlighting the industry’s need for increasingly more plant automation (the overarching theme of the show, if there was one). Especially as we continue to grapple with a small to nonexistent skilled workforce in United States and Europe, plant automation, Smart plants and ultimately Plant 4.0 are the goals of most manufacturers.
Smart Plants
Consistent to this line of discussion, I saw a lot of cool machinery on display, but particularly enjoyed a demonstration of the Pluritec X-cut S1 which conducts the nine process steps between lamination and drilling in one machine, processing at a rate of approximately two minutes per panel, and all with total traceability through the QR code labeling system. Not only is each individual panel labeled and identifiable, but each individual core as well, with all data stored and easy to access. If an error occurs at this point in the process, the manufacturer will not see it until AOI, resulting in much scrap. Though still programmed by human techs, of course. The X-cut S1 significantly lessens the opportunity for human error within these nine stages of the bord manufacturing process. Lino Sousa told me, “It’s a no-brainer,” and reported an estimated ROI of two years.
AI, AI, and More AI
Everyone talks about it and almost everyone claims to be using it in some form, but this week, I learned the term “neural network.” (I personally like IBM’s definition.) Barry Matties and I visited the Delvitech booth, saw their AOI machines, and spoke with owner and founder Roberto Gotti, who states emphatically that they are not so much an AOI machine supplier as they are a technology solution supplier. Naming their line of AOI machines after Greek gods and with two new patented AOI cameras, it is actually their cloud-based AI software they talk about the most, promising that they are (for now), far ahead of the pack when it comes to machine self-learning. Case in point, his patented software and algorithms are something Gotti plans to apply far beyond the electronics industry. Be sure to watch for our interview with Roberto, and I’d love to hear your feedback on his thoughts about the future of AI.
Simple Brilliance
Who doesn’t love simple solutions to big problems? Alltemated’s product, in essence, is a small, sophisticated adhesive strip that allows a bad component to be replaced on a loaded board as opposed to an entire board being scrapped. The cost-saving potential is staggering.
Being the Machine/Virtual Reality
From the standpoint of sales and marketing, we saw some clever things as well. At the Rehm booth for instance, surrounding their high end VisonXP+ VAC reflow convection soldering system and the CondensoXC vapour phase soldering line was their clever and colorful “the art of” campaign featuring digital iterations of famous art while bringing the message fully back around to Rehm’s solutions. But beyond just good old visuals, they also provided booth visitors with 3D virtual reality glasses to experience their machines from the inside. Well done!
As someone coming back into the PCB industry after a break, I have relished each opportunity to see an old friend or bump into a name from the past. I’ve been pleasantly surprised and touched to be remembered by some. In the end, the time went quickly. As I board my plane back to the United States, it occurs to me that I am “coming home” in more ways than one.
Check out Real Time with... productronica for our complete coverage of productronica 2023.
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
When Quality Is Personal: The Human Stakes Behind Electronics Reliability
05/06/2026 | Kelly DackIn electronics manufacturing, quality is often discussed in terms of specifications, standards, and process controls, but as industry veteran Doug Pauls reminds us, the stakes are far more human. In this conversation, Doug, a recipient of the Global Electronics Association’s Hall of Fame Award, draws on more than four decades of experience to illuminate the real-world consequences of reliability, where even a single defect can carry profound implications. He brings into sharp focus why quality isn’t just a metric, but a responsibility shared by everyone on the manufacturing floor.
Designing Without a Rulebook: When Engineering Becomes Innovation
05/05/2026 | Stephen V. Chavez, Siemens EDAWhat if the very rules that made you successful as a PCB designer are the ones now holding you back? This reminds me of walking the floor and attending sessions at both PCB West 2025 and APEX EXPO 2026, where one common theme stood out: More designs with traditional PCB “best practices” simply don’t apply. It’s not because they’re wrong, but because the problems we’re solving have fundamentally changed. In some cases, those best practices can actually limit performance. This is where PCB design moves beyond optimization and into something far more challenging: designing without a rulebook.
ASC’s John Johnson Bullish on the U.S. and High-tech PCBs
04/28/2026 | Marcy LaRont, I-Connect007It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.
Meet Emerging Engineer Dennis Donovan, Kratos Space Commercial
04/29/2026 | Michelle Te, I-Connect007Like many of today’s engineers, Dennis Donovan grew up interested in how things worked. He wanted to see what was inside and how to make it better. Now, he has three bachelor’s degrees, is earning his master’s, and works as an electrical engineering technologist. He aspires to work in PCB assembly with a particular focus on aerospace electronics. He’s a sharp, well-spoken young man with an eye on his future.
An Interview With Keynote Speaker Zack Kass on the 'AI Renaissance'
04/23/2026 | Marcy LaRont, I-Connect007Zack Kass is an AI evangelist, technologist, businessman, and the author of The Next Renaissance: AI and the Expansion of Human Potential. He was a key player in bringing open AI to market and the keynote speaker at APEX EXPO 2026. Immediately following his presentation, I brought Zack to our booth, where we had a most eye-opening conversation about both the positive and negative impacts of artificial intelligence, and going beyond what’s “impossible.”