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Getting to Know Your Designer
In this issue, we examine how fabs work with their design customers, educating them on the critical elements of fabrication needed to be successful, as well as the many tradeoffs involved. How well do you really know your customer? What makes for a closer, more synchronized working relationship?
In this issue, the biggest names in PCB manufacturing share their economic outlook for the upcoming year and beyond. As you will see, they were all bullish on our industry, but there was some apprehension as well. No one wants to get burned by another the supply chain disruption.
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Global TV Shipments to Fall Below 197 Million Units for the First Time in 2023, Slight Growth of 0.2% Expected in 2024November 29, 2023 | TrendForce
Estimated reading time: 2 minutes
TrendForce’s latest research indicates that despite a decrease in the CPI in Europe and the US this year, consumer budgets are still constrained due to the current high-interest-rate environment, and the real estate bubble in China has suppressed TV demand. Moreover, a significant increase in TV panel prices this year has led brands to scale down promotional events, resulting in a decline in global TV shipments to 197 million units in 2023—a YoY decrease of 2.1%.
TrendForce points out that TV shipments have shown QoQ growth this year. However, the traditional peak Q4 season only saw a growth rate of 4.7%. With just 54.55 million units shipped and an overall decline of 1.7% YoY, this marks the lowest in nearly a decade of both growth momentum and shipment volumes.
Since the easing of the pandemic in Europe and the US in 2H21, there has been a noticeable reduction in Q4 TV shipments in both 2022 and 2023. This suggests that the demand for TVs has been prematurely depleted, with changes in consumer habits and economic uncertainty further hindering shipment growth.
Top five brands’ market share projected to increase by 1.7 percentage points, Hisense and TCL emerge as biggest winners
Samsung Electronics continues to lead in TV shipments this year, with an estimated 36.3 million units—a 9.8% decrease YoY and a significant market share reduction of 1.2 percentage points to 18.5%. Affected by high inflation in Europe and America, Samsung faced challenges in shipping mid to high-end products, with a decline in shipments of 8K, Mini LED, and QLED TVs. However, QD OLED TVs, supported by the group’s SDC panels, have experienced a 153% increase in shipments to 890,000 units, boosting Samsung’s OLED TV market share to 16.6%.
Hisense and TCL, ranked second and third, have achieved shipments of 27 million and 26.2 million units, up 12.4% and 16.3% YoY, respectively. Both Chinese brands have successfully raised their shipments volumes and market shares through low-cost export market strategies and localized production. Conversely, LG Electronics faced a downturn in OLED TV sales, with a nearly 30% YoY decline, leading to a 7.4% decrease in overall shipments to 22.91 million units.
TV demand unclear for 2024, shipment volumes remain variable
In 2024, TV manufacturers aim to improve profitability by increasing the proportion of large-sized products and accelerating the phasing out of loss-making models. The Paris Olympics and UEFA Euro 2024 are expected to support a slight growth of 0.2% in global TV shipments to 197 million units next year.
However, as panel makers adopt production and pricing control strategies, TV panel prices are unlikely to fall below cash costs. TrendForce believes this will restrict the growth of generic brands and pose a significant challenge to any substantial increase in global TV shipments. Moreover, if the global economy worsens due to geopolitical conflicts or other unforeseen factors, there is a potential risk of a decline in total TV shipments for 2024.
Over the past seven years, the worldwide smartphone market has contracted six times on an annual basis. However, 2024 is set to be the year where the smartphone market swings back to growth.
Collins Aerospace, an RTX business, has been selected by Air India for a full suite of avionics hardware catering to the airline's expanding Boeing 737 MAX fleet.
I-Connect007 has just released the latest episode of its podcast series, On the Line with..., which focuses on designing for reality in the electronics industry. In this episode, host Nolan Johnson talks with ASC Sunstone VP/Manager Matt Stevenson about CAD tool features and data formats that help designers make better decisions and transfer better designs to manufacturing.
Hentec Industries/RPS Automation, a leading manufacturer of selective soldering, lead tinning and solderability test equipment, is pleased to announce that Dynamic Grid has ordered a Hentec Industries/RPS Valence 3508 selective soldering system.
TrendForce reports that global shipments of foldable phones reached 15.9 million units in 2023, marking a 25% YoY increase and accounting for approximately 1.4% of the overall smartphone market. In 2024, shipments are expected to rise to about 17.7 million units, growing by 11% and slightly increasing the market share to 1.5%.