Global Citizenship: The Future of U.S.-China Collaborations
The Knowledge Base: The Era of Advanced Packaging
Standard of Excellence: Finding and Developing Future Leaders in Manufacturing
Würth Elektronik Brand Relaunch is WINNER of the German Brand Award
December 22, 2023 | Wurth ElectronicsEstimated reading time: 1 minute
The Würth Elektronik Group, based in the state of Baden-Württemberg, and DIE NECKARPRINZEN – the supporting communications and design agency from Heilbronn – are delighted about the successful brand relaunch. The umbrella brand relaunch has now received external affirmation with several awards, including this year's coveted WINNER of the German Brand Award.
The award was in the category 'Excellent Brands Industry, Machines & Engineering’. The team won the SPECIAL accolade in the German Brand Award category ‘Corporate Brand of the Year’.
As soon as the project was concluded in 2022, the work was honored with several specialist awards.
The relaunch of the image mark and corporate design illustrates how the electronics specialists, part of the Würth Group, have responded to enhanced functional requirements, for example by advancing digitalization and miniaturization. Würth Elektronik was also moved to update and optimize the brand image by its desire to strengthen the umbrella brand and to align it with user interests as far as possible.
The new trademark itself was intended to reflect the development and expansion of the entire group of companies by playing down the original symbolism.
Jörg Murawski, Executive Vice President of the Würth Group: “I worked on the very first Würth Elektronik Group logo. With our relaunch, we stay true to our philosophy of pursuing pioneering strategies while combining customer proximity with quality and visionary thinking as well as strong corporate culture. Our adapted brand presence contains many of these aspirations.”
Thomas Schrott, Executive Vice President of the Würth Group: “I see the new image as a strong statement from a strong brand. The awards honor the successful unity of brand identity and excellent communication design.”
Share on:
Suggested Items
Delta Honored as Top 10 Best Taiwan Global Brands
12/23/2024 | Delta ElectronicsDelta, a global leader in power management and a provider of IoT-based smart green solutions, was selected as one of the “2024 Best Taiwan Global Brands” for the 14th year in a row, ranking among Taiwan's top 10 global brands.
Dan’s Biz Bookshelf: ‘Citizen Marketers: When People Are the Message’
01/01/2025 | Dan Beaulieu -- Column: Dan's Biz BookshelfIf you’re looking for a book that captures the incredible shift in marketing thanks to the rise of social media and empowered consumers, "Citizen Marketers: When People Are the Message" by Ben McConnell and Jackie Huba is a a must-read. Part history book, part masterclass, this book reveals how regular people have changed the game for brands, creating a powerful bottom-up movement companies can no longer ignore.
Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’
12/12/2024 | Dan Beaulieu -- Column: Dan's Biz BookshelfPublished in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.
China’s Energy Subsidies Boost 3Q24 TV Shipments by Nearly 10%; Annual Shipments Return to Growth
11/19/2024 | TrendForceGlobal TV brand shipments reached 52.33 million units in 3Q24, reflecting a QoQ increase of 9.6% and a YoY growth of 0.5%.
IDC Forecasts Continued Growth for Wearables But Growth Will Be Uneven Across Product Categories
09/27/2024 | IDCWorldwide wearable device shipments are forecast to grow 6.1% year over year in 2024 to 537.9 million units according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker.