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It’s Only Common Sense: 7 Tips to Focus on What Works

03/31/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In business, there’s always the temptation to be all things to all people, whether it’s expanding product lines, chasing every lead, or trying to keep up with competitors. The fear of missing out can lead to spreading our time, resources, and energy too thin. However, success doesn’t come from doing everything; it comes from doing the right things well.

LN Phase Modulator, ASE Light Source Module for Fiber Optic Gyroscope

03/26/2025 | POINTek
POINTek, Inc., a global leader and provider of high performance athermal AWG products, announced launching of a new family of aerospace application products: Lithium Niobate Phase Modulator and ASE Light Source Module for Fiber Optic Gyroscope (FOG).

DigiKey Announces Sponsorship of KiCad to Support Open-Source EDA Development

03/26/2025 | DigiKey
DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, is proud to announce its continued sponsorship of KiCad, the leading open-source Electronic Design Automation (EDA) suite, reinforcing a shared commitment to advancing open-source tools for the electrical engineering community.

The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.

Switched Source Expands Manufacturing, with $5M Facility Investment to Meet Utility Demand for Grid Modernization

03/20/2025 | BUSINESS WIRE
As utilities face increasing grid constraints and growing energy demand, Switched Source, a leader in power flow control technology, has expanded its domestic manufacturing capabilities with a new 20,000-square-foot facility in the Chicagoland area.
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