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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
March Madness
From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
Looking Forward to APEX EXPO 2026
I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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CONFIDEE Bolsters Growth with Strategic Expansion of Sales Team
February 6, 2024 | CONFIDEEEstimated reading time: 1 minute
Due to a substantial surge in demand across Asia, the Confidee Sales Team has undergone expansion, now including a dedicated Sales Manager for the Asia region, Tony Mok.
"We are excited to welcome Tony on board. His extensive and longstanding expertise in PCB manufacturing aligns seamlessly with our commitment to becoming a preferred PCB partner, fostering both experience and robust relationships with our trusted suppliers", says CEO Vidar Olsen.
Confidee, who lately has experienced a substantial surge in demand across Asia, has strategically increased its team by appointing a Sales Manager with local presence. His experience and proactive engagement make him ideal at identifying growth opportunities and crafting tailored strategies to capture new markets.
“With Tony onboard, we are exceptionally well-positioned to support our partners. In an era where industry experience is increasingly scarce, it's noteworthy that all our sales Managers bring valuable insights, stemming from their backgrounds of managing PCB factories or working within manufacturing. In this regard, Tony seamlessly aligns with our team's expertise”, says Olsen.
Mok assumed the role of Sales Manager on February 1st, seamlessly integrating into the organization with remarkable efficiency. He will be an asset to current partners overseas and play a pivotal role in expanding the customer base in the Asian market.
“I strongly believe Confidee will be a great place to work, as I have known these people for a long time, and just love the culture, attitude and work atmosphere they commit to and generate. For me it's important to work in an environment where trust and respect, in relation to how we do business and treat people, is a priority,” says Mok.
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"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
04/15/2026 | Anaya Vardya -- Column: Standard of ExcellenceWhen it comes to complex, high-performance electronics, the line between sales and engineering has all but disappeared. Customers want more than a quote. They’re not simply buying boards; they’re buying understanding, so engineering is now the front line of customer trust, problem-solving, and long-term success. There was a time when sales meant persuasion, and engineering meant production. Today, the two are inseparable.
Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.
The Marketing Minute: Same Trade Show, Stronger Story
01/14/2026 | Brittany Martin -- Column: The Marketing MinuteEvery year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?