The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Andy Watkinson Celebrates 25 Years at IEC
March 11, 2024 | IECEstimated reading time: 1 minute
Please join IEC ((International Electronic Components) in congratulating Andy Watkinson for 25+ years of service and camaraderie. Andy started at IEC in October 1996 and became full-time in 2002. He currently serves in both Account Management & Technical Service, traveling to service and support customers throughout North America. When asked about his experience at IEC, he responded, “I like the people at IEC. They’re knowledgeable and intelligent, and we all work together to get things done.”
Andy was born in Germany and lived there until he was ten years old. As a kid, Andy dreamt of being an engineer on a steam train. He eventually became an engineer in England, graduating from Oxford Polytechnic with an HNC in electrical and electronic engineering. He moved to Toronto in 1987.
Andy's contributions to IEC have been instrumental in our success. Shawn Stone of IEC acknowledges, “Andy has been an invaluable member of our Team - not only have his knowledge and capabilities helped us increase our marketability to sell AND service equipment in North America, he has also been a long-standing Account Manager for many of our Canadian customers. We are so fortunate to have someone with his skill set on board.”
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
Kopin Announces $9 Million Follow-On Contract for Defense Thermal Imaging Assembly
08/14/2025 | BUSINESS WIREKopin Corporation, a leading provider of application-specific optical systems and high-performance microdisplays for defense, training, industrial, consumer and medical products, today announced the award of an approximate $9 million follow-on production contract in support of a custom thermal imaging assembly build for a major U.S. defense prime contractor.
Real Time with... IPC APEX EXPO 2025: IEC Competes Effectively Gaining Market Share
04/07/2025 | Real Time with...IPC APEX EXPOKelly Dack speaks with Chris Hrusovsky of IEC at IPC APEX EXPO. IEC, a 60-year-old distribution company, operates in the U.S. and Canada, sourcing U.S.-made products like chemicals for printed circuit boards. Despite previous pandemic-related sourcing challenges, IEC has ensured a steady supply, while addressing customer concerns about tariffs and pricing.
IEC Collaborates with Supply Partners at IPC APEX EXPO 2025
01/29/2025 | IECIn keeping with its company's Supply Chain Motto of Collaboration – Innovation – Quality – Dedication, International Electronic Components, Inc. is excited to announce its collaboration with five other companies at the upcoming IPC Apex Expo 2025.
Understanding Depreciation for Electronic Manufacturers
12/04/2024 | Doug Palladino, ASC Sunstone CircuitsAs a PCB design engineer, your focus is on creating innovative, cost-effective designs. However, the financial aspects behind your designs—such as depreciation—play a significant role in the overall business. While depreciation may sound like "accounting speak," understanding it can help you make better decisions for your projects, especially when dealing with equipment, machinery, or even intangible assets like software licenses.