IDC: Indonesia’s Smartphone Market Starts the Year with a Strong 27.4% Growth in 1Q24
May 16, 2024 | IDCEstimated reading time: 1 minute
Indonesia’s smartphone market grew sharply at 27.4% year-over-year (YoY) and 11.5% quarter-over-quarter (QoQ) to 10 million units in 1Q24, according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. Vendors were able to bring in significant shipments to capitalize on the Ramadan season. After a few quarters of low shipments, vendors stocked up the channels, setting the stage for strong growth in 1Q24.
Higher-priced smartphones in the US$600+ segment continued to grow significantly in 1Q24 at 12.8% YoY, led by Apple. The mid-range segment of US$200<US$600 had the highest growth at 73.4% YoY, as Apple, Samsung, vivo, and Xiaomi grew sharply in this price segment. The lower-end segment of <US$200 also grew at a whopping 17.8%, led by Transsion. Average Selling Price (ASP) was relatively stable as it grew 1.6% YoY, reaching US$215 in 1Q24.
5G share increased significantly to 28.2%, from 17.6% in 1Q23. The sharp increase was driven by new model releases as more vendors expanded their 5G offerings. 5G growth in this quarter was mostly driven by OPPO, vivo and Xiaomi, while Samsung continued to lead the 5G market with their expansive 5G offerings. ASP dropped 21.3% YoY and 23.4% QoQ, reaching US$469 in 1Q24.
“Vendors will try to continue this momentum, through channel expansion, price cuts, and doubling down on marketing strategies, while also facing external challenges such as increasing manufacturing and material costs, weakening rupiah, and uncertain geopolitical situation at the global level,” says Vanessa Aurelia, Research Analyst, IDC Indonesia.
Suggested Items
Singapore PC Market Shrank 7.7% YoY, Shipping 216 Thousand Units in 2Q24
09/17/2024 | IDCSingapore’s traditional PC market (inclusive of desktops, notebooks, and workstations) recorded 216 thousand units in 2Q2024, with a drop of 7.7% year-over-year (YoY), according to recent data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker.
Zhen Ding Posts August 2024 Monthly Revenue Report
09/06/2024 | Zhen Ding TechnologyZhen Ding Technology Holding Limited, a global leading PCB manufacturer, today reported August 2024 revenue of NT$17,814 million, up 29.2% YoY and up 32.4% MoM, setting a record high for the same period in the company’s history
Global Smartphone Production Sees Slight Rebound in 3Q24 but Faces a 5% YoY Decline
09/05/2024 | TrendForceTrendForce reports that global smartphone production experienced a 3% quarterly dip, totaling 286 million units in 2Q24.
Global Wrist-Worn Device Market Ships Almost 44 Million Units in 2Q 2024, Led by China’s 10.9% YoY Growth
09/05/2024 | IDCIndia’s Tablet Market Soars by 128.8%YoY in 2Q24 to 1.84 Million Units
08/29/2024 | IDCThe Indian tablet market (inclusive of detachable and slates) shipped 1.84 million units in 2Q 2024, up 128.8% year-over-year (YoY) according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker.