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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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New Chairman at Printed Circuit Board Association of America
May 24, 2024 | PCBAAEstimated reading time: 1 minute

The Printed Circuit Board Association of America announced the end of Travis Kelly’s term as chairman, a position he has held since the association’s founding in 2021. He will be succeeded by Shane Whiteside, President and CEO of Summit Interconnect.
Kelly said, “It has been my honor to work with so many talented people bringing attention to the critical role printed circuit boards play in all aspects of daily life. The association is in good hands with Shane. He’s an industry veteran who will continue to grow our membership and increase our impact.”
Kelly, who also serves as CEO of Isola Group, is one of the five founding member companies. He oversaw significant growth and accomplishments that have propelled the industry into prominence on Capitol Hill and in the policy community in Washington.
Under his leadership the association has grown from five to sixty members representing printed circuit board (PCB) and substrate manufacturers, assemblers, and materials suppliers.
Working with industry and other association partners, he led efforts to:
- Create the Protecting Circuit Boards and Substrates Act (H.R. 3249) pending in Congress
- Successfully advocate for directive language in the National Defense Authorization Act
- Secure a Presidential Determination authorizing the use of Defense Production Act to support the nation’s domestic Printed Circuit Boards and Advanced Packaging industrial base.
- Secure robust funding for the Defense Production Act in the FY24 defense bill
New PCBAA Chairman Shane Whiteside is a Navy veteran, has over 30 years of experience in the microelectronics industry, and was a founding board member of the U.S. Partnership for Assured Electronics.
Whiteside said, “I look forward to the opportunities that lie ahead and am confident we will grow our roster of member companies and increase our visibility and impact in Washington. PCBAA will continue to fight for legislation and policies that support domestic production of PCBs and substrates.”
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"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Solving the Toughest BGA Challenges in Electronics
07/30/2025 | Nash Bell, BEST Inc.Since the late 1990s, ball grid array (BGA) packages have emerged as a preferred package style for electronic devices. Compared with high-density ultra-fine pitch quad flat packs (QFPs), BGA packages significantly reduce the required footprint on printed circuit boards (PCBs) by approximately 50%.
Reciprocal Tariffs and Talent Bottlenecks are Driving Changes in PCB Investment in Southeast Asia
07/30/2025 | TPCAAs the global supply chain continues to restructure, Southeast Asia, leveraging its geographical advantages and favorable policies, has become a strategic hub for global circuit board manufacturing.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
OKI Launches Rigid-Flex PCBs with Embedded Copper Coins Featuring Improved Heat Dissipation for Space Equipment Applications
07/29/2025 | BUSINESS WIREOKI Circuit Technology, the OKI Group’s printed circuit board (PCB) business company, has developed rigid-flex PCBs with embedded copper coins that offer improved heat dissipation for use in rockets and satellite-mounted equipment operating in vacuum environments.
North American PCB Industry Sales Down 8.6% in June 2025
07/28/2025 | Global Electronics AssociationThe Global Electronics Association announced the June 2025 findings from its North American Printed Circuit Board (PCB) Statistical Program. The book-to-bill ratio stands at 1.06.