Trouble in Your Tank: Organic Addition Agents in Electrolytic Copper Plating
Marcy’s Musings: Can You Hear the Voices?
The Marketing Minute: Strategic Short-form Content Builds Brand Momentum
Foldable Phone Shipments Gradually Rise, Market Penetration Expected to Reach Nearly 5% by 2028
June 4, 2024 | TrendForceEstimated reading time: 1 minute
TrendForce reports that shipments of foldable phones are expected to reach 17.8 million units in 2024, making up only 1.5% of the smartphone market. Despite high repair rates and costs, market penetration is projected to climb to 4.8% by 2028.
Samsung, a trailblazer in the foldable phone market, commanded over 80% of the market share in 2022. However, with increasing competition from various brands in 2023–2024, Samsung’s share dropped from 60% and it now struggles to maintain 50%.
Huawei made significant strides with its 4G Pocket S in 2023, boosting its market share to 12%. In 2024, Huawei released upgraded 5G models like the Mate X5 and Pocket 2. Additionally, they are set to launch the world’s first tri-fold phone in Q3, which could potentially raise their market share to nearly 30%.
Pricing advantage helps Motorola and Nubia stand out in the 2024 foldable phone market
Other brands like Xiaomi, Oppo, and Vivo struggled to grow their foldable phone sales, with each falling below 1 million units. Meanwhile, Motorola made a strong entrance with its Razr 40 and Razr 40 Ultra—priced between CNY 3,999 to 5,699—and likely to exceed 1 million units while capturing a 6% market share.
One key factor attracting customers to foldable phones is pricing, prompting brands to focus on boosting display performance, and reducing creasing, while also cutting overall costs. Chinese brand Nubia launched the Nubia Flip in Japan this year at a competitive US$499. Besides Japan and China, Nubia has started pre-sales in various markets, with promising sales prospects. TrendForce notes that the Nubia Flip likely uses hinges from Chinese suppliers and foldable OLED panels from Chinese panel makers, significantly lowering product costs to achieve a competitive price point.
Rumors about Apple entering the foldable phone market continue to circulate. TrendForce notes that Apple is still evaluating component specifications and performance, with strict requirements for crease and reliability. Apple is unlikely to release a foldable phone before 2027, but its entry could significantly shift market dynamics.
Share on:
Suggested Items
China Smartphone Market Grew 3.3% in 1Q25, Outperforming Global Growth Ahead of US-China Trade Tensions
04/17/2025 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China's smartphone market shipped 71.6 million units in 1Q25, a 3.3% year-on-year (YoY) increase.
IPC Strengthens Electronics Industry Awareness with Appointment of Carrie Sessine as Global Communications Vice President
04/16/2025 | IPCIPC, the global electronics association, announces the strategic appointment of Carrie Sessine as vice president of global communications. This newly created executive position underscores the association’s commitment to championing the electronics industry's critical contributions to global innovation and economic growth.
QD-OLED to Account for 73% of OLED Monitor Shipments in 2025, Driven by Advancing Technology and New Products
04/16/2025 | TrendForceTrendForce’s latest investigations reveal that ongoing advancements in OLED displays are propelling the growth of QD-OLED monitor shipments. QD-OLED’s share of OLED monitor shipments is expected to rise from 68% in 2024 to 73% in 2025, highlighting its strong competitiveness in the high-end monitor market.
Worldwide Smartphone Market Grew 1.5% in Q1 2025, Amid On-going US-China Trade Tension
04/15/2025 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker , global smartphone shipments increased 1.5% year-over-year (YoY) to 304.9 million units in the first quarter of 2025 (1Q25).
The Marketing Minute: Strategic Short-form Content Builds Brand Momentum
04/16/2025 | Brittany Martin -- Column: The Marketing MinuteLast month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.