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The Marketing Minute: Strategic Short-form Content Builds Brand Momentum

04/17/2025 | Brittany Martin -- Column: The Marketing Minute
Last month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.

The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.

SAMI-AEC Earns Gold Membership Under “Made in Saudi” Program

03/19/2025 | SAMI
SAMI Advanced Electronics Company (SAMI-AEC) proudly announces its elevation to the prestigious Gold Category within the “Made in Saudi” program.

Discover the New Podcast Series on Thermal Management—Now Available

03/05/2025 | I-Connect007
In this premiere podcast episode, Ryan Miller of NCAB breaks down why thermal management is a must for PCB designers. What are the main causes of excess heat in our designs today? Why does it matter? And how can designers keep their boards cool under pressure?

The Marketing Minute: Trade Shows—The Investment That Keeps on Giving

02/19/2025 | Brittany Martin -- Column: The Marketing Minute
Think trade shows are only about shaking hands, swapping electronic business cards, and collecting an alarming number of free pens? Think again. In the electronics industry, trade shows are marketing goldmines that can supercharge your brand—before, during, and long after the event ends. It’s more than just showing up; it’s about showing off (strategically, of course).
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