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The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.

KYZEN’s Tech 2 Tech Video Series Returns with Fresh Format, Same Message to Share Cleaning Knowledge

09/04/2026 | KYZEN
KYZEN, the global leader in innovative environmentally responsible cleaning chemistries, is excited to announce the return of the educational video series, “Tech 2 Tech,” beginning with a new episode that posted to www.tech2techbykyzen.com on August 27.

The Marketing Minute: Why I Wrote 'Marketing in 17 Minutes'

08/12/2026 | Brittany Martin -- Column: The Marketing Minute
This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

I-Connect007 Launches Enhanced Homepage to Better Connect the Electronics Industry With News, Expertise, and Resources

05/27/2026 | I-Connect007
The electronics industry moves fast, and staying informed has never been more important. I-Connect007 has launched a redesigned homepage experience to help industry professionals discover the insights, resources, and expertise they need. The website now features improved navigation and elevated editorial content that connects readers across the global electronics manufacturing community.
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