Share on:

Share on LinkedIn Share on X Share on Facebook Share with email

Suggested Items

It’s Only Common Sense: Selling to Today's Generation of Buyers

06/30/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Millennials and Gen Z hold significant purchasing power and influence industries worldwide. Selling to them requires adapting to their unique preferences, behaviors, and values, and exploring their buying habits, embracing their emphasis on social values, and mastering digital communication. Unlike previous generations, they prioritize experiences, sustainability, and value.

SAMI-AEC Earns Gold Membership Under 'Made in Saudi' Program

05/19/2025 | SAMI-AEC
SAMI Advanced Electronics Company (SAMI-AEC) proudly announces its elevation to the prestigious Gold Category within the “Made in Saudi” program.

IPC President's Award: Barry Matties

04/21/2025 | Pete Starkey, I-Connect007
The IPC President’s Award is given to IPC members who have exhibited ongoing leadership in IPC and have made significant contributions of their time and talent to the association and the electronic interconnect industry. Individuals can receive this award only once. Barry Matties has been a leading global force in publishing content about the electronics industry for nearly 40 years. He began his publishing career as a co-founder of CircuiTree Magazine in 1987, which became the leading printed trade journal serving the PCB industry.

The Marketing Minute: Strategic Short-form Content Builds Brand Momentum

04/17/2025 | Brittany Martin -- Column: The Marketing Minute
Last month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.

The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.
Copyright © 2025 I-Connect007 / Global Electronics Association Publishing Group All rights reserved. Log in